After the creation of L’Homme in 2006, the Yves Saint-Laurent brand decided to highlight the charisma of a man more sensual and magnetic than ever. This is how the perfume La Nuit De L’Homme made its appearance in 2009. This juice on the border between shadow and light was a huge success. From then on, variations of the latter followed one another on the Yves Saint-Laurent shelves. As such, the brand has just presented the latest addition to the collection: La Nuit De L’Homme Eau Électrique . So, what are the real novelties of this new perfume and is it really worth the detour?
Yves Saint-Laurent reappropriates an essential pairing of men’s fragrances
On the one hand, let’s start by underlining that La Nuit De L’Homme Eau Electrique is a fragrance that required the collaboration of three talented perfumers, namely Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo. In other words, it is a true concentrate of know-how, creativity and daring. However, he dares to revisit one of the most common accords in men’s perfumery: that of fern. However, this scent is here completely reinterpreted. Thus, if La Nuit De L’Homme Eau Électrique does indeed contain the main notes of this accord such as sage, lavender or geranium, Yves Saint-Laurent did not stop there. Orange blossom gives this fragrance an intense luminosity and a Mediterranean aspect to this juice. Furthermore, The incisive, citrus-filled opening of La Nuit De L’Homme Eau Electrique contrasts with a much darker and more structured base. It is therefore from this opposition that the electrifying impression of this new perfume results.
The universal scope of the bottle of La Nuit De L’Homme Eau Electrique
On the bottle side, Yves Saint-Laurent has tried to tell us a true story of international significance. Thus, La Nuit De L’Homme Eau Electrique has a universal color. Blue is statistically the most popular color on the planet. What’s more, he embodies masculinity everywhere. This is the central element of the bottle of La Nuit De L’Homme Eau Electrique. However, this container goes much further and does not hesitate to portray the image of a man with a very contrasting character. La Nuit De L’Homme Eau Électrique has a transparent base while its cap is opaque black. Likewise, its lower part is completely round while its upper part is hexagonal. In addition, it has sharp edges. As you can see, no detail has been left to chance in this visual.
Yves Saint-Laurent’s colossal means of communication
Finally, note that the Yves Saint-Laurent house has also deployed colossal means in terms of advertising. The Night Of The Electric Water Man is portrayed by the handsome Vinnie Wooston in an almost two-minute commercial. The brand has chosen to deliver a very elaborate clip that promises to leave no one indifferent.