Yes I am Fabulous: A new very gourmet Cacharel lipstick
Indeed, the brand's sales continue to increase, and Yves Saint-Laurent seems to have blown a real wind of renewal in this department over the past decade. In this context, this great creative brand has decided to reinterpret its famous Y fragrance from 1964 and this time to make it a masculine fragrance. The perfect embodiment of the man of today, Y for Men possesses the lively spirit of contemporary men associated with the timelessness of Yves Saint-Laurent.
The elegant incandescent warmth of Yves Saint-Laurent
Y Men is a fragrance with a very contemporary feel. Moreover, this is noticeable from the vision of his bottle. Its container causes unexpected alliances and above all plays on contrasts. Thus, a transparent glass base is compared to an opaque stopper. Likewise, its low and very geometric structure displays a rectangular shape and sharp edges, while its cabochon adopts a rounded silhouette. Its limpid bluish color collides with a deeper black opacity. Everything turns out to be very harmonious. A Y is formed on its walls while being screen-printed with the name of the Yves Saint-Laurent house. The whole is a compendium of refinement, elegance and modernity. On the fragrance side, on the other hand, very little information has filtered out about this new fragrance. Indeed, the Yves Saint-Laurent brand strives to preserve the effect of surprise. We just know that Y will be a hot, glowing, intense juice. A priori, it should combine citrus, spices and woody notes. In other words, Y for Men will be a juice not lacking in temperament, like a generation of rebellious, passionate and idealistic men.
Y, a symbol of contemporary masculinity
Through this fragrance, Yves Saint-Laurent wishes to support the rejuvenation of his brand. Indeed, since its acquisition by the L'Oréal group, Yves Saint-Laurent Beauté has continued to expand its notoriety. In 2016, Yves Saint-Laurent thus experienced growth of 29%, exceeding one billion euros in turnover. From now on, Yves Saint-Laurent has therefore chosen to target a clientele of young men, more precisely generation Y. This new perfume is a symbol of youth at the border between modernity and authenticity. Indeed, the choice of this letter also pays homage to the name of Yves Saint-Laurent himself. Through this juice, Stephan Bezy explains that he wants to "return to the DNA of the Yves Saint-Laurent brand of the 1960s, a brand that resonates with the culture of its time".