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Solar, warm and cool, “Dune” is the exact opposite of Dior's last great success, the poisonous and sulphurous “Poison” of course! Like the avant-garde prototype of the fine perfumes of the new millennium, “Dune” is the breath of freshness that everyone has been waiting for.
Would pure "Dune" be the antidote to the famous "Poison"?
The pretty “Dune” was created under the influence of Maurice Roger, president of Dior from 1981 to 1996. For the president, it is no longer a question of creating perfumes that only evoke the personal memories of its creator but of '' open up a story and a concept that will be as universal as possible. "Gone are the days when a small individual projected his own fantasies by dreaming of his schoolteacher's skirts, by dreaming of the memory of his grandmother's smell of polish in her country house, or by dreaming of that beautiful electric light in the early morning after a beautiful night of partying. »Declared Maurice Roger at the exit of« Poison »in 1985.
“Dune” will therefore be the child of this Maurice Roger era where what we will later call strorytelling becomes the founding and creative material of new Dior fragrances. The story of "Dune" was to "evoke a priest's garden by the sea, in Brittany or Normandy" as it was specified to the two perfumers responsible for its development Jean-Louis Sieuzac and Dominique Ropion. Yet the sanded material is so precise in the perfume that we could just as easily touch it as smell it naturally, it will therefore be called “Dune”.
The "Dune" woman will be a calm and gentle woman, luminous and unpretentious in the same way that the very first advertisement for the fragrance will be shot. The light is soft, the material is sublimated and the sand is caressing, the images are felted and the music soothing. This neat and very refined aesthetic is a first for a perfume, moreover, many advertising campaigns will be inspired by the natural beauty of these images.
Nature, purity and softness are the key words of this new Dior perfume.
"Dune" a rare oriental with a floral and green bouquet
Like a pretty round and full amphora, the innovative bottle of "Dune" offers a soft and delicate amber color that apparently suggests the colors of its juice.
From the first notes, Dior and its perfumers achieve the usual feat of transporting us to vegetal freshness of green and rosewood notes while offering us the tangy and invigorating mandarin and bergamot. This head set already evokes an aquatic freshness while a great novelty, no calone appears in the composition of "Dune".
Then the heart of "Dune" will reveal itself to our senses like an immense floral bouquet where Dior dexterity is well established ... Between rose, jasmine and peony absolute among others, the raw materials of "Dune" compete in elegance and natural beauty. Finally, sandalwood, benzoin and patchouli will spread their sensual waves to remind us that the "Dune" woman is also an ultra-feminine woman, while being soft and coated in the sweetness of white musks and vanilla. As for the oak moss, it will bring its modernity to offer a foretaste of woody feminine scents.
"Dune, as the recent Dior tradition has it, was sumptuously baptized near these mountains of Landes sand to which the wind tirelessly returns their virginity". Like a vibrant tribute to the most beautiful nature created, “Dune” offers a unique scent harmony that is part of an innovative universe still possessed by dizzying scents.