Born in Bordeaux in 1954, Josiane Maryse Pividal grew up in the world of fashion since her mother was a seamstress. It was in 1984 that she founded the Lolita Lempicka brand. In 1986, she will offer a collection for young girls “Lolita Bis” which will be a real success.
Lolita Lempicka’s style is influenced by traditional fairy tales mixed with a touch of elegance and sensuality. It was in 1997 that Lolita Lempicka launched her first fragrance. “ She loves it” is the brand’s 4th fragrance , and depicts the universe of a woman in love.
She loves him, between romanticism and passion
Of course, when you see the name of the perfume “She loves it”, you inevitably think of a fragrance of love. If so, the origin is quite different. Initially, Lolita Lempicka wanted to name this perfume “L Lem”, the “L” corresponding to Lolita and the “Lem” corresponding to Lempicka … In the end, Lolita Lempicka decided to leave it written “She loves it”, since it is is truly a fragrance of love and passion.
“She loves him” thus oscillates between romanticism and passion, revealing a woman in love. Regarding the creation of this perfume, Lolita explains “I wanted the perfume to convey the feeling of what a woman is experiencing in love … Here we are in the affirmation of femininity, in elegance, it is another facet. from me… ”Guided by Lolita Lempicka’s own feelings,“ She loves him ”is a very personal fragrance that is fully in line with the Lempicka house . Filled with optimism and light, “She loves it” is a radiant and ultra-feminine fragrance.
The radiant sensuality of She loves him
“She loves it” is a juice produced by Christine Nagel and Serge Majouiller, and it is intended to be as carnal as it is delicious.
“She loves it” takes off on citrus scents, mainly that of lemon. The heart is both feminine and greedy, because it combines jasmine, ylang-ylang and coconut.
The base is amber, woody, but also extremely greedy thanks to the presence of almond milk, associated with sandalwood and an amber-balsamic accord of myrrh. The bottle is majestic. Cylindrical in shape, it sports the color of the sun and its letters are engraved in golden material, like a talisman. Gold and light, the bottle of “She loves it” is associated with its composition to offer the most beautiful hymns to love …
Fourth perfume of the brand Lolita Lempicka, “She loves it” remains in the romantic and passionate lineage of all these perfumes. At the same time very personal, and intended for all, the essence of Lolita Lempicka symbolizes love with a capital A.