The Mediterranean spirit of Acqua Di Gioia perfume
Since the very first version of Acqua Di Gio, the brand has come a long way. This time, for his new fragrance for 2020, Acqua Di Gio Profondo, the scene takes place across the Atlantic, between the Chilean and Mexican coasts. So, how about taking a plunge, in the company of Jason Morgan, muse of Giorgio Armani?
Acqua Di Gio Profondo, the call of the open sea
Acqua Di Gio Profondo is a fragrance that evokes the grandeur of the seabed, the fresh and captivating air of the sea. It invites you to "dive deep into this intense blue and feel this invigorating freshness as you reconnect with your nature. interior ”. Acqua Di Gio Profondo is a fragrance inspired by an exhilarating universe. With him, nothing is more inspiring than the beauty of nature, which appears here as an inexhaustible source of appeasement. On screen, Acqua Di Gio Profondo is played by Jason Morgan, model muse of Giorgio Armani since 2015. The commercial for Acqua Di Gio Profondo, filmed in black and white, first takes place on the salt lagoons of Atacama in Chile. Then, Jason Morgan dives into the deep water, only to finally emerge on the one of the beaches of the Marieta Islands in Mexico. For a perfect immersion, the advertisement was also filmed at 360 °. Thus, the viewer is free to navigate the screen as he sees fit, to discover the entire immensity of the landscape, as if he were immersed in the gaze of Jason Morgan.
The aquatic intensity of Acqua Di Gio Profondo
Acqua Di Gio Profondo comes in a bottle with a visual very similar to that of its predecessors. Very sober and refined, its bottle comes in a thick glass, which affirms its masculinity with sobriety. Rounded curves testify to a generous and tender man. If the name of this perfume appears in gray writing, the rest is entirely tinged with a deep blue. Giorgio Armani explains the choice of this color in these terms: “Blue is like a dense shadow which expresses sensuality. In its various shades, this liquid color gives an impression of fluidity and refined elegance ”.
To make this perfume, Giorgio Armani called on the perfumer Alberto Morillas. Here, he chose to give us a very fresh first breath of bergamot and green mandarin. Then, these citrus fruits are associated with notes of cascalone and aquazone, two synthetic accords that evoke the open sea through an aquatic and salty association. The heart of Acqua Di Gio Profondo gradually becomes more aromatic, combining rosemary, lavender, cypress and mastic. Little by little, the virility of this perfume explodes, until it gains an amber, woody and mineral base of musk and patchouli.