The radiant youth of the Burberry woman
In this context, the Armani brand has decided to create a new fragrance duo called Because It's You, for the female version, and Stronger With You, for the men. So let's see what it is about the new glamorous perfume that Armani wanted to offer to its customers.
Because It's You, a juice loaded with romanticism
Because It's You is a fragrance that is presented to us in a bottle that is very different from previous Emporio Armani juices. Indeed, this new essence is delivered to us in a cubic-shaped container, with rounded angles, suggesting a certain generosity. The whole is worked in a thick glass giving us the beauty of an amber juice, rather clear for women and more sustained for men. The two essences are thus displayed as being very complementary and are both topped with a round cabochon and a finely chiseled neck. In fact, if these two juices appear like a couple, it is quite simply because they are very romantic scents. Moreover, this is clearly visible in the Because It's You recipe. This perfume places the rose, emblematic flower of femininity and love, at the center of its composition. This is surrounded by a fruity and juicy raspberry at its start, and a bright, Mediterranean neroli. Its base ends with a duo of vanilla and musk, two ingredients enveloping the whole with a carnal and sweet aura.
The values contained in the perfume of Giorgio Armani
In fact, with this perfume, the house of Armani wanted to convey strong and current values. “Emporio is a brand that speaks the language of the present, and this perfume project captures two essential aspects of our time: on the one hand, the return to true and primary feelings - in this case, love - on the other on the other hand, the increasingly close proximity between men and women, while respecting their respective identities and their individuality ”. Because It's You is a feminine and authentic fragrance, a sort of olfactory transcription of the modern love of our time.
Emporio Armani Because It's You advertising campaign
However, to get this message across clearly, Armani only needed an advertising campaign to match its ambitions. The Italian brand has decided to trust a French director and producer by the name of Fabien Constant. He made a series of three three-minute videos featuring the muses Matilda Lutz and James Jagger, sons of the iconic Mick Jagger and Jerry Hall. The duo promise to be hot and complicit!