Blanc de Courrèges: The second birth of the Courrèges house
“Bleu” sees everything in blue, a sober yet delicately elegant bottle, magnificent blue eyes as its incarnation by Gaspard Ulliel, a bluish and dark universe created by Martin Scorcese and a fresh and aromatic fragrance worthy of the celestial vaults. For a bit, “Blue” would end up making us see life in… pink ?!
"Bleu" by Chanel or the worthy successor of "Allure Homme"
Eleven years after the release of the pretty juice with many faces "Allure", the house of Chanel sought to reproduce a beautiful masculine fragrance around the strong concept of nonconformism. We may call ourselves Chanel and be a huge label in haute-couture and perfumery, that does not prevent us from being also very interested in what men want. Thus was born the fragrance "Bleu" by the same designer as "Allure", Jacques Polge the famous nose from Chanel.
In order to create the advertising spot that will be the launching point of this new perfume, we choose to embody the free and sensual man Gaspard Ulliel and his magnificent sharp blue eyes as well as the brilliant director Martin Scorsese. As a result, the film in the black-bluish universe of the precious bottle, tells us the story of a young prodigy played by Gaspard Ulliel. In the middle of the interview, he meets the gaze of the one he loved before. Between flashbacks, close-ups of looks (which of course are blue ...) and torrid passions, the story transports us and brings us to "blue", rather to "Blue" to finally see the man free from his chains and "Break" in all directions its barriers.
“Blue” is therefore a universe where Man is elegant, brilliant, sensual, in love and above all totally free.
A powerful and sharp fragrance like a wind of masculine freedom
Like an ode to freedom and love, “Bleu” by Chanel offers aromatic and woody fragrances with finesse and elegance. The fragrance opens with a sparkling cocktail of citrus notes of lemon, spicy pink berries and aromatic spearmint and fresh. The heart will sway between woody notes of vetiver and cedar and spicy and floral hints of ginger and jasmine. In order to offer a powerful and racy trail to the “Blue” Man, the fragrance will end with more classic base notes of patchouli, sandalwood and incense while offering the powers of labdanum and vetiver immersed in a fresh floral sweetness of white musks.
The bottle, like this composition which plays with the contrasts between powerful and classic sparkles and curves, offers a broad and very masculine “build” while making the dark blue of its delicate and slightly transparent bottle shine.
“Bleu” by Chanel, offers an eau de toilette as mysterious and racy as the powerful and bewitching gaze of its incarnation on the screen. Blending wonderfully the classics of men's perfumery while modernizing them with floral or delicately spiced raw materials such as ginger, "Bleu" has conquered the hearts of men while capturing that of their women ...