Eden, here everything is only calm, luxury and pleasure
And yet the “Selfish” man will capsize hearts and make Madonnas tremble with his original and sensual fragrance as well as with his communication signed with a masterful advertisement by Jean-Paul Goude.
"Égoïste" a shock advertisement for a chic perfume!
How not to have been deeply marked by the sensational advertisements created by Jean-Paul Goude for the house of Chanel? The very first that caused a sensation was the one filmed by the great director for "Egotist" and then the wonderful and enchanting campaign of "Coco" with Vanessa as a bird of paradise ...
The "Egoist" man is sassy, seductive and devastating, so his advertising will be in his image: rowdy, outrageously dramatic and totally scripted to perfection by a masterful Jean-Paul Goude. Like a movie, the setting of the Carlton planted in the middle of the desert will make 300 workers work for a month to obtain a sumptuous facade where the women will type their rages in the shutters of the palace until the man so "Selfish" »Finally shows… her perfume ...
This aesthetic and dramatic advertisement, which plays both on the visual and on the rhythm to the sound of a dramatic Prokofiev, will mark the spirits to the point that Jean-Paul Goude will be awarded a Golden Lion in Cannes during the International Festival of The advertisement. The "Egoist" perfume will hold the attention for decades by the originality of its advertising as of its fragrance.
When a “Bois des Iles” from 1926 created a scent of “Egotist” in 1990 ...
The “Egoist” Man is a man of character, a powerful and strong man who takes his roots in the values of the house of Chanel to better bring them back, almost 70 years later, thanks to an inspired and inspiring master perfumer Jacques Polge ! "Beau des Iles" a magnificent sensual and warm spicy, was created by Ernest Beaux under the inspiration of Mademoiselle Coco in 1926, in 1987 Jacques Polge decided to revive it in an even more daring way in "Bois Noir", which unfortunately does not met little success.
Far from abandoning this magnificent olfactory trail, Polge and Chanel relaunched themselves in this adventure by creating from the deliciously spicy and amber composition the beautiful and complex “Egoïste” in 1990. It is a success!
And for good reason… The clean and clean lines of the bottle, faithful to the classicism of the Chanel perfume house, do not let you guess what to expect. However, from the top notes mixing mandarin with gourmet and fruity notes of peach accented with an aromatic touch of coriander, the sensation of being elsewhere hits the mark.
Then the delicate hearts of Turkish rose mixed with fruity notes of plum powerfully enhanced by a cocktail of spicy scents of cinnamon and cloves envelop us and lead us to its suave depths of woody and balsamic notes. The fundamentally "Egoist" man will trace his trail in sensual and intoxicating notes of New Caledonian sandalwood, patchouli and ambrette articulated around a woody and spicy column of cedar and tonka bean which will blossom in the trees. gourmet and original sweets of vanilla from Madagascar.
The “Selfish” man is timeless, he is “Independent and elusive. Uncompromising personality. Fascinating. According to Chanel. It is certainly for this reason and so many others that the beautiful "Egoist" of Chanel knew how to cross the ages without taking a wrinkle ...