Fève Délicieuse, a lovely gourmet fragrance signed by Dior
He was immediately considered as an innovative and innovative stylist and “the Laroche allure” became a benchmark. In 1985 and 1989, Guy Laroche received the “Dé d'Or” for the elegance and chic of his haute couture collections. “Fidji”, released in 1966, is Guy Laroche's first fragrance. To create it, the couturier was inspired by one of the most wonderful landscapes on the planet, the Fiji Islands.
The magic of distant islands
"The woman is an island, Fiji is her perfume" ... With this slogan, Guy Laroche marked the world of perfumery and all women. The dream of escape made "Fiji" a smash hit. Upon its release, "Fiji" was adored by women around the world. In 1966, tourism to "exotic" destinations is booming. It was also the time when “Club Med” made its appearance, with many destinations. The French were attracted to “happy islands”, including Fiji, a truly paradisiacal island. One could appreciate its peaceful coasts, its blazing lagoon, its dense and luxuriant vegetation, its arid mountains, an island in the heart of the South Pacific Ocean. “Fidji” is of course a perfume of sunshine, of beauty. It transports us to an unlimited imagination. “Fidji” was the first French perfume to associate a strong image with a prestigious couturier. Both timeless and resolutely modern, “Fidji” is a benchmark in fine perfumery.
The spicy floral notes of Fiji
"Fiji" is defined as a spicy, warm and colorful floral scent. It is aimed at a modern, elegant and free woman. "Fiji" opens with the green and light sensation of the galbanum. This is joined by the hyacinth and refreshed by the lemon. The heart is floral because it is composed of the beauty of the Bulgarian rose, the opulence of jasmine and the powdery aspect of the violet flower. A spicy touch then disrupts this floral heart with the arrival of cloves. The base is sensual and deep, it is composed of a balmy accord of amber as well as musk, patchouli and sandalwood. Sensual and ultra feminine, the bottle lets its golden yellow juice shine through like a sparkling sun.
A perfume filled with the imagination of the majestic islands. The brand's first fragrance, “Fidji” was immediately a huge success. Guy Laroche has succeeded in creating a timeless and contemporary fragrance. Because “Fiji” is the sheer glow of the sun, it is meant for all women around the world.