Flower in the air: Kenzo's poppy becomes a flower of the sun ...
The latter have always expressed a mad desire to innovate and surprise. Also, when they decided to go into perfumery in 2005, they did not stray from their line of conduct. This is how the Flowerbomb female pomegranate made its appearance!
Viktor & Rolf's first juice
Flowerbomb appeared just 10 years after the launch of the Viktor & Rolf brand. It is thus perceived as a sort of consecration celebrating a milestone anniversary. Also, it absolutely had to be in the image of the Viktor & Rolf house: surprising, refined and explosive. When its creators introduced it, they said, “It's called Flowerbomb. This first perfume tells of our desire to amaze, to surprise, while forging links with women for whom dreams and life face each other. A perfume is a gesture, a sensation. A perfume is the open door to the marvelous… A question of skin, of contact, of emotions. Live magic. In other words, Viktor & Rolf had the firm intention with Flowerbomb to touch women in the heart. “We envisioned Flowerbomb as an ideal in the measure of the heart,” said Viktor & Rolf. Thus, it is an invitation to dream and to imagine. This combines multiple opposites and interweaves them as if to explode a bouquet of sensations. Flowerbomb is all at the same time: rigor and fantasy, truth and unreal, here and elsewhere, past and present, measure and excess.
The gourmet femininity of Flowerbomb
Flowerbomb is a fragrance that surprises from the vision of its bottle. This is clearly displayed as a weapon of mass seduction. Indeed, Viktor & Rolf has chosen to enclose its perfume in a kind of pomegranate to unpin. The latter then releases its scent like a flower bomb. The whole thing remains very elegant, embedded in a setting with the sparkle of a diamond. The whole shines like a flamboyant prism. Flowerbomb is then surmounted by a rose gold stopper inspired by a jewel that asks only to be removed to reveal its scent to us. This was developed by Carlos Benaïm, Dominique Ropion, Domitille Berthier and Olivier Polge. Together, they made a floral, seductive and gourmet juice. The whole opens with a sparkling accord of bergamot and tea. Then, it is in her heart that the femininity of flowers takes all its power and extent. Flowerbomb reveals a generous bouquet of sambac jasmine, orange blossom, orchid, Centifolia rose and freesia. The whole is very textured, both suave and carnal. Then, Flowerbomb gradually becomes warmer and more amber. It ends with a trail of patchouli and woody accord. The whole leaves behind a balsamic and almost Gourmand breath. ends with a trail of patchouli and woody accord. The whole leaves behind a balsamic and almost Gourmand breath. ends with a trail of patchouli and woody accord. The whole leaves behind a balsamic and almost Gourmand breath.