Eau de Vie, Kenzo reinvents its Flower fragrance
Born in 2000, "Flower by Kenzo" offers us a fragrant, flowery and delicate universe like a war of wild flowers waged against the ambient sadness of the city ...
"Flower by Kenzo", when the Fairy Woman grows poppies in the city ...
The haute-couture universe, like Kenzo perfumery, has been offering us its symbols of magic and enchantment for several decades. Like a trademark, Kenzo spreads its flowers around the world, including its venerable poppy, emblem of the brand. However, the magic of Kenzo makes its flowers grow to share them with the whole world, and if possible, without forgetting to promote its perfume, "Flower by Kenzo".
With the release of the beautiful “Flower by Kenzo” in the emblematic year 2000 (like a spring revival?), Kenzo initiated a great feat of street marketing by offering a field of 1,500 pretty wild flowers in the heart of Paris at the Center Pompidou . Then the Kenzo house, on the strength of its success, repeated this magical feat by creating new fields of scented flowers in the largest cities in the world. As for the advertising spots, they remain totally influenced by the dreamlike poetry of the perfume which always develops the red and the fetish poppy of "Flower by Kenzo" around nature, water and of course the woman in contradiction to the gray of the concrete and modern city.
The muses of "Flower by Kenzo", Shu Qi then in 2009 Lika Minamoto, are also chosen for their grace and their refined and Asian distinction, heroines of advertising films as magical as they are aesthetic. Without forgetting the red poppy, an indelible trace of the "Flower by Kenzo" spirit ...
The essence of the poppy transcribed in a powdery floral: "Flower by Kenzo"
How do we create a fragrance with the scent of a poppy when it has no smell and sits in our hands in an ephemeral and fragile way? You have to arouse curiosity and engage everyone's imagination by offering multiple sources of inspiration.
Thus the bottle of "Flower by Kenzo" is designed by the genius of "250 bottles" Serge Mansau to evoke a long glass rod like a flower that soars through the buildings, or perhaps a symbol of the buildings that s' soar to free themselves to the sky. Of course, the delicate poppy appears as if encrusted in the glass of "Flower by Kenzo" as if the fragrance's creator nose, Alberto Morillas, had wanted to capture it in order to better capture its scent ...
"Flower by Kenzo" will bring its touch of small scent revolution by offering a modernized return of powdery notes, connoted as outdated, to the new millennium. Thus the top notes will open with tangy and lively notes of mandarin, fruity scents of blackcurrant and spicy notes of pink berries. An astonishing and fragrant cocktail of freshness that will be captured by a flowery heart of precious flowers such as jasmine, hawthorn, rose, carnation and violet. Then the deep and powdery trail created by notes of vanilla, white musks and opoponax will form a modern powdery base full of sensual curves.
"Flower by Kenzo" is therefore formed around a poppy vibrating with powerful materials, punctuated by rare and precious bucolic flights and powdered with round and opulent depths. “The poppy has no smell, Kenzo created its perfume. That of a unique and timeless flower, of a militant flower in the city. " Kenzo.