Girls Can Be Crazy: A new eau de parfum at Zadig & Volaire a little more outgoing
The French brand has established itself in the same way in the field of perfumery with its couples perfumes This is Her and This is Him or even Just Rock For Her and Just Rock for Him. In 2018, no couple but an ode to femininity assumed with Girls Can Do Anything.
Dare to adventure and challenge with Girls Can Do Anything
At the birth of the perfumed project Girls Can do Anything, a spring-summer 2018 t-shirt that has become iconic with its positive message, its panache and its “girl power” strength remixed to the 2018 trend. Such a success could not go unnoticed and Zadig & Voltaire had the idea of making it a perfume in order to reinforce this strong identity carried by the T-shirt.
Grils Can Do Anything will therefore position itself very differently from the brand's other fragrances, forgetting the duo of men's / women's fragrances to focus only on the ladies, well rather on modern, ambitious and daring young women. Girls Can Do Anything carries with it above all the message of a new uninhibited and self-confident femininity who does not hesitate to go ahead to get what she wants.
“With Girls Can Do Anything, I just wanted to confirm what we already knew. That doesn't make me a feminist. It is true that we can do anything and that we must continue to believe in it. It is a positive message for all women and girls. »Cecilia Bönström, Zadig & Voltaire artistic director for Girls can do Anything.
Girls Can Do anything or the feminine fougère fragrance
If the composition of Girls Can Do Anything is surprising, its bottle in the shape of a bottle of dewy water is at least as much. Cecilia Bönström explains that she found inspiration for this new bottle of Can Girls Can do Anything by seeking to shape a very feminine object but an everyday object, in the middle of a meeting the water bottle was a revelation for the bottle of the new perfume.
Girls Can Do Anything is also and above all a revelation in terms of accords thanks to the perfumer Quentin Bisch who dared to use the traditionally masculine Fougere accord by feminizing it with solar flowers and gourmet notes.
Girls Can Do Anything opens with surprising notes of bergamot, pear and orange blossom. But the heart is the one that will surprise us the most with a tonka bean that plays both on the gourmet facets of the top notes and on the woody facets of the depths. This sensual link between femininity and masculinity will be the perfect thread of the powerful and usually masculine notes of musk, vanilla and ambroxan.