Higher Energy: A modern and powerful flight of new freshness of citrus
This is Him symbolizes the very first time that Zadig & Voltaire has devoted so much to the launch of a fragrance, even granting it a television advertising campaign. So, let's take a closer look at this masculine juice with a rock 'n' roll trail but no less elegant.
The highly anticipated launch of This is Him
This is Him made its appearance in September 2016. However, the least we can say is that it has been talked about! In addition, to celebrate the latter's arrival, Zadig & Voltaire organized a launch party at the private mansion of Jena, in Paris. It then brought together many personalities from show business such as Virginie Ledoyen, Ludivine Sagnier or Malgosia Bela. This event was orchestrated by French DJ The Avener who organized an electro performance to accompany a whole bunch of other activities such as karaoke entertainment or even a tattoo stand. As you can see, this colorful evening was meant to be both worldly while being a bit provocative. Well, that's precisely what it's all about in This is Him fragrance. This is a concentrate of masculinity and daring. The Zadig & Voltaire man seems to increase his desire for freedom tenfold. He appears as a sort of adventurer dressed in a black leather coat and riding a large engine. At least, that's how Zadig & Voltaire likes to reveal it to us in its advertising campaign ...
Zadig & Voltaire's rock 'n' roll spirit
This is Him is a juice that was developed in collaboration with Beauté Prestige Internationale, a company with which Zadig & Voltaire signed a 15-year license agreement, in 2014. Also, this fragrance owes its existence to a duo of perfumers composed of Nathalie Lorson and Aurélien Guichard. They have chosen to open the scent of This is Him with a bitter and spicy grapefruit-based freshness. Thus, it helps to strengthen the dynamism and impertinence of the Zadig & Voltaire man. Then, this juice seems to gain in power by a clever mixture of incense and vanilla. The latter makes this fragrance more carnal and more seductive. Then, the masculinity of This is Him gradually asserts itself at its core. Its wake is notably composed of woody tones. On the aesthetic side, This is Him doesn't shy away from its rock 'n' roll side either. It is contained in a rectangular case similar to a heavy block of massive glass. This monolith is entirely lacquered in black and looks like a rough stone, especially at the level of its right face. The whole remains quite refined, particularly modern and perfectly symbolizing the image we have of a rebellious man, embodied for the occasion by the top model Sam Lammar.