Zadig & Voltaire 2019 Capsule Edition
In 1977, Hanae Mori was the first Asian to be admitted as a member of the Chambre Syndicale de la Haute Couture Parisienne. Its style harmoniously blends east and west. Its first fragrance "Butterfly" is an emblematic fragrance of the brand. “HM” released in 1997, is a fresh and intense fragrance.
The poetic universe of Hanae Mori
With each of her perfumes, Hanae Mori takes us into a poetic and bucolic world. With her first fragrance "Hanae Mori Butterfly", it is everyone from nature and the forest that she evokes, with the butterfly, now famous, who rocked her childhood. The latter brought him lightness and guided him in creativity. “HM” is a real olfactory discovery, which also evokes poetry. “HM” reveals a beautiful sunny morning in the countryside. The changing nature is omnipresent in this first masculine scent. It is a perfect blend of singular, refined and magnetic essences. Resolutely modern, the contrasting notes of “HM” come from rare and refined ingredients. "HM" is intended for men in search of value and exclusivity.
The unique and refined notes of HM
Faithful to her avant-garde aspirations, Hanae Mori wished to create a perfect harmony between elegance and sobriety while respecting the Japanese tradition. "HM" begins with the fresh and nevertheless ultra sparkling notes of lemon. These are quickly joined by lavender and mint which offers an additional touch of freshness. The heart is beautifully floral with the presence of iris, jasmine, lily of the valley and Bulgarian rose, flowers that are rarely used in men's perfumery. The background of "HM" is elegant and charismatic. It is composed of sandalwood, vanilla, oakmoss, amber and tonka bean… A base which envelops the whole in a soft sensuality. As for the bottle, it is sober, refined and authentic. Elegance is very present here, just like the composition. The stopper is inspired by the Tsuka, which is the end of the handle of the samurai sword. Above, "HM" is engraved, in the pure tradition of "Kamon" (Japanese coat of arms).
For her first male fragrance, Hanae Mori, plays the card of elegance and sobriety. Rare, refined ingredients that take us to a very fresh universe. "HM" is intended for men in search of values and beauty. The bottle is sought after and the symbolism is strong. An unusual fragrance.