The free man of the Hugo Boss house
With Hugo Reversed, Hugo Boss created the event once again by daring to offer a masculine scent just as unique as the pretty capsule fashion collection released in 2018.
Hugo Reversed, a Hugo Boss masculine fragrance that surprises us once again!
From fashion to perfumes, there is only one step and Hugo Boss likes to take it regularly by offering men's fragrances that correspond in every way to the clothing style of men who adhere to the label.
At Hugo Boss, there will be modern and fresh scents than the absolute bestseller Hugo Man of the 90s which goes wonderfully with the sober t-shirts just adorned with the logo. There will also of course be those perfumes that dress the so chic Hugo Boss costume like the magnificent and unmistakable Boss Bottled or the sensual and so virile Boss the Scent.
Then from 2019, Hugo Reversed will be the perfume of these young and fiery men who have worn with pleasure and daring the Hugo Reversed collection and its logo upside down. A collection and now a perfume that come to amaze with their creativity and please the youngest with their desire to shine on the famous fashion selfies as well as their contrasting scents.
“Constantly evolving, the HUGO REVERSED collection is aligned with the avant-garde trend that is taking hold of our windows. This new collection is contemporary and in perfect harmony with those who wear it. Paulette, on Hugo Reversed.
Hugo Reversed is therefore a fragrance that fits more than ever at the heart of the trend and modernity that Hugo, the Hugo Boss fashion label, wants to promote for young men.
Between woody sensualities and intense citrus freshness, Hugo Reversed stands out
With Hugo Man, the Hugo Boss house was able to demonstrate in 1995 that it knew how to create invigorating and fresh fragrances without losing an ounce of its absolute elegance. Thus Hugo Man will dress with its flowery freshness for years the new Hugo Boss men, the men who wear jeans and white T-shirts with as much chic as those who wear the suit.
Hugo Reversed reminds us of the vitality of this Hugo Man (or Hugo Signature), as it embodies with its contrary but complementary facets the ultra modern man who wears the Hugo Reversed collection.
Opening with a note of Calabrian bergamot and grapefruit, Hugo Reversed is ultra tonic and its Mediterranean scents of rosemary will only increase this intense feeling of uncluttered freshness. A freshness that will however come colored with a totally opposite vetiver from Haiti. A rather rare vetiver in its raw state but yet so sublime thanks to its earthy, smoky and woody facets which remind us of the desire for authenticity of this man Hugo Reversed who plays with logos to create surprise.