Idôle L'Intense, the scent of a strong woman
To climb into the highest spheres of global luxury, she has made femininity her main source of creativity. However, once again, it is to the woman that Lancôme has decided to pay tribute. Her new fragrance is called Idôle and is intended for all women of the new generation who are not afraid to follow their own path and reveal their free and determined spirit. Fresh and floral, Idôle surprises as much with its bottle as with its invigorating scent.
Idôle by Lancôme, the refreshing scent of a free woman
Idôle by Lancôme is a fragrance aimed at all the women leaders of tomorrow and who make daring their key word. He encourages all those who wear him to pursue new horizons. Fresh and invigorating, it explores a new register of femininity that does not lack daring. To embody this image, Lancôme has set its sights on Hollywood actress Zendaya, who is full of praise for the fragrance: “I like the fact that it's fresh and light. I am very picky when it comes to perfume and Idôle smells wonderful. I love it ". The 22-year-old thus signs her first major campaign as a muse.
On the scent side, Idôle de Lancôme owes its existence to three perfumers: Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec. Together, they have chosen to reclaim the scent of Turkish rose, one of the raw materials and the most used in women's perfumes. Idôle reveals all its richness to us, displaying a flavor that is sometimes fruity, flowery or refreshing. Its liveliness is also the result of a contribution of bergamot, a sunny and tangy Mediterranean citrus fruit. Its sparkling breath is reinforced by the presence of a juicy pear. Finally, jasmine sublimates the Idôle recipe with a more powdery elegance.
Idôle de Lancôme offers itself the thinnest bottle in the world
Idôle by Lancôme is also presented to us in a surprising bottle, designed to be “the first of its kind”. Its silhouette is both horizontal and clean, while carrying a golden sphere in its center. The objective here is to embody female determination. But then, why is this bottle really surprising? To find out, just look at the sides of its rectangle. Yes, it is indeed the thinnest bottle of all time! Idôle does not exceed 15 mm in thickness. Its finesse contrasts with its imposing charisma. Its pink color wonderfully evokes femininity. Romanticism, tenderness, seduction and youth are brought together here to sublimate the latest novelty from Lancôme. Note also that the Idôle bottle is refillable, which considerably reduces its impact on the environment. Likewise, in an eco-responsible concern, the roses cultivated by Lancôme are extracted from a fair resource.
Idôle by Lancôme is available in several formats. Its release is announced for August 22, 2019.