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The first modern perfume which paved the way for all the other creations which would no longer be inspired only by Nature but also by the imagination of its creator. Ambivalent and complex, contrasting and striking, like the muse of Guerlain, Jicky remains an olfactory legend in its own right.
Jicky or the perfume revolution by Aimé Guerlain
Aimé Guerlain, still a young perfumer at the end of the 19th century, decided to go discover new horizons and set off from Paris to England. In addition to his many discoveries, he discovered there love in a passionate and impetuous woman whom he wanted to bring back with him to Paris to pursue his career there and take over the perfumery left by his father. Unfortunately, faced with the refusal of the young lady's parents, he had to go back to France alone.
Twenty-eight years later, in the era of the Eiffel Tower and the multiple industrial revolutions, Aimé Guerlain chose to pay tribute to his impossible youthful love by creating a totally original fragrance in his name: Jicky.
In addition to the olfactory revolution presented by Jicky by presenting synthetic facets against natural raw materials, Jicky tells us a story. Jicky dreams and imagines, then feels. Unimaginable at the time of Eaux de Cologne! Yet Jicky, fresh and sensual at the same time, will seduce an audience much more masculine than feminine because, the sublime fragrance in addition to being totally innovative, presents itself under a beautiful androgyne that will make people talk ... Then who will seduce those who care approach.
Like all of its striking contrasts, the advertising proposed for Jicky will play on these different effects to better surprise… The birth of Jicky will mark a decisive turning point for the Guerlain house towards a now international and totally unbeatable reputation!
Jicky the very first fragrance of modern perfumery, an androgynous revolution
As we had already noticed, whether by name referring to Aimé Guerlain's first love as to Jacques Guerlain ("Jicky" too), his nephew, Jicky is mysterious. Willingly ambivalent, Jicky will therefore strut about in a bottle with very masculine, very geometric lines, reminiscent of pharmacological vials.
As for the composition of Jicky, it is also very mixed, being able to be both worn by a man as worn by a woman, but also very innovative thanks to the use for the first time of summary notes such as vanillin or coumarin. Indeed the top notes seem at first glance rather masculine, marked by the freshness of the aromatic notes of lavender, bergamot and rosemary. Then, surprise, the heart is on the other hand very feminine thanks to the floral magic of the scents of rosewood, jasmine and rose. Finally, we are witnessing what specialists will call the “beginnings of the Guerlinade” thanks to the powerful and animal base notes of civet, tonka bean and coumarin punctuated by the delicacies of vanillin.
With Jicky, this is the very first time that a perfume built on abstract perfumery accords will be evoked, unlike its predecessors in figurative perfumery (inspired only by the scents of Nature). Playful and dynamic, sensual while being cheeky, Jicky quickly becomes the favorite perfume of men to end up being finally recognized by his ladies years later. “Annunciator of new modern olfactory works, he [Jicky] is the founding father of the mythical Shalimar. »According to the Guerlain house.