The Salvatore Ferragamo signature
Moreover, year after year, this essence continues to reinvent itself. Even today, Armani has chosen to highlight all their beauty and natural strength, in a juice more spirited than ever. Focus on Si Passione Intense, 2020 opus from the Armani range.
Si Passione Intense, the scent of indomitable and tempting love
To embody the image of Si Passione Intense, the house of Armani once again called on Cate Blanchett, muse of the brand since the release of the very first Si, in 2013. It must be said that the actress perfectly embodies the portrait of the feminine ideal according to Armani. With an incredible journey, she seems to have lived several lives, which gives her extraordinary strength. Cate Blanchett doesn't need to speak for the crowd to notice her. It shines, quite naturally, creating passion and admiration in the eyes of all. However, it is precisely all this presence that emanates from the woman who wears Si Passione Intense. Seductive and sensual, she reveals her extraordinary charisma through her perfume.
Si Passione Intense, a floral essence in a flamboyant red bottle
Si Passione Intense is presented in the iconic bottle of the entire Armani collection. All in contrasts, it displays a strict and rigorous glass base, in opposition to an opaque black cap, much more voluptuous and endowed with generous curves. More than ever, red floods this fragrance, as if to embody passion, temptation and the forbidden. If Passione Intense is thus displayed as the perfume of all dangers. His message is clear: don't try to resist him, it's a waste of time!
To make the fragrance of Si Passione Intense, the Armani brand called on the perfumer Julie Massé, already at work for the previous Si Passione. The designer has chosen to reclaim the main ingredients of her predecessor, while amplifying their power. Thus, Si Passione Intense sets off on a tangy and fruity accord of blackcurrant syrup. Her heart, for its part, lights up with a floral sensuality based on jasmine. This emblematic flower of feminine perfumery gains in power on contact with patchouli and cedar. These woody accords are ultimately smoother and more carnal, still enveloping themselves in vanilla and white musk. Si Passione Intense highlights "the crazy energy carried by women, transcended by a new love".