Pleats Please, the beauty of pleats
This ultra glamorous and ultra feminine "Poison" always bewitches heads and hearts, but what is the secret of her eternal youth?
"Poison" or the bewitching myth of the sulphurous woman of the 80s
"A perfume is an open door to a rediscovered universe ..." Christian Dior told us at the birth of his irresistible "Poison" in 1985. And thanks to this magic potion, a universe of charms, mysteries and seductions is created. opened for all the women of the 80s who wanted to differentiate themselves, stand out.
"Poison" is the scent of an absolute seductress who defies the prohibitions, borders on scandal and danger while taking on her beautiful femininity with a crazy and insane allure. For the first time since the creation of the Dior perfumery, the house forgets its name and creates a particular and dreamlike universe which, even without a Dior on its label, will make people dream and also sell ...
Communication around the release of "Poison" will be imprinted with this legendary universe which will use the great images of mythology or tale to better disseminate its scents. The first perfume advertisement released in 1985 highlights the “Poison” bottle, which looks like the vial of the witch from Snow White or the apple, the famous forbidden fruit of Adam and Eve. The woman tied up with black flowers holds her "Poison" in her hands like a precious treasure, even if it means defending it from the beautiful, fascinating and dangerous black panther.
The sulphurous image of "Poison" inspires creators and advertisers and definitely launches this scented object in the court of best-sellers in perfumery from the first weeks of sale. Thus each new communication around the perfume or one of its variations will be the object of a work of great creativity supported by muses as mysterious as the elixir they offer.
"Poison" an ultra oriental magic potion that can be consumed without moderation!
Of course, the black amethyst bottle of our famous "Poison" reminds us of the forbidden apple of Eve or that of poor Snow White, a form directly inspired by the works of Maurice Marinot, great master glassmaker of the years. 20. Yet the biggest surprise is certainly still inside the bottle ...
Indeed, in addition to the fantastic and provocative story that he tells us, “Poison” surprises and breaks the codes, particularly thanks to its completely new and completely innovative fragrance.
The beautiful oriental floral "Poison" does not hesitate to play with top notes of plum and coriander to display its strong colors as soon as the fragrance begins. Then the passionate and tumultuous heart will literally explode with overdosed tuberose scents accompanied by exceptional coconut notes and also unprecedented at such a marked dose. However, the flowery facets of the tuberose will be highlighted by sweet orange blossoms and delicately fruity notes of apple enhanced with some cinnamon. Then the “half-angel half-poison” woman will discover herself in her true enchanting light by exhaling a deep trail of labdanum and opoponax which will bewitched with seductive gourmet notes of vanilla and honey.
“Some perfumes are born mythical. Provocative and mysterious from its inception, Poison is Dior's ultimate weapon of heightened seduction. »Dior.
How can you forget a perfume as addictive and seductive as this "Poison" by Dior? Each woman wearing the fragrance becomes an object of lust, each step of "Poison" in a street astonishes and captivates us. A success such that it was sometimes even necessary for restaurants to forbid it: “No smocking. No Poison! "! Much more than a provocation, "Poison" marked its time with its "deadly" scents. "Poison" married and had many children ...