Sycamore, fragrance from the Exclusives Chanel collection
The famous Jean-Claude Ellena was requested to offer Hermès gentlemen a tender and innovative fragrance. In 2006, “Terre d'Hermès” offered wild and elegant universes and delicately spiced and citrus woody scents that would sign a great best-seller in perfumery.
A powerful and innovative Hermès fragrance for men
For once, the Hermès perfume for men will be created by… a man, Jean-Claude Ellena. The famous perfume designer, nose of Hermès, was commissioned in the 2000s to create a masculine fragrance that will take over from “Rocabar”. The choice of this perfumer was hardly a coincidence, Ellena is renowned for its invigorating woody accords and Hermès wanted precisely this type of accord that was both very natural and elegant.
To embody the image of this perfume, Clément Sibony, a young prodigy actor will be chosen. It will be the central element with the “Earth” of the 3 advertising spots broadcast since the release of “Terre d'Hermès”. He is the man who crosses the great outdoors "for a journey between heaven and earth, a crossing of the elements" that Jean-Claude Ellena wanted and that created Laurence Dunmore, the director of the 3 spots.
Yet Hermès is not used to muses, moreover whatever the visuals, the star is much more "Mother Nature" than the young actor, at least they share the limelight. The director, like the advertising designer, creates for each advertisement and visual a poetic and dreamlike universe which captivates with images of bewitching aesthetics, studied colors and recurring themes: minerality, the horse (Hermès' favorite animal, saddler in origin), fire, sky ...
Hermès wants to offer with "Terre d'Hermès" a masculine and pure perfume, a mysterious and raw masculine image while being elegant and sober. The “Terre d'Hermès” concept therefore highlights both the image of Man and the image of the values of excellence, prestige and respect for the traditions of the Hermès house, as indicated by the name of this so elegant perfume besides.
Terre d'Hermès: an elegant and racy woody flavor
Elegance and sobriety oblige, “Terre d'Hermès” is presented in an elegant transparent bottle. Without appearances, the designer Philippe Mousquet offers a smooth and studied container in the shape of an "H" (like the parent company) modeled to adapt to a beautiful manly hand. Thanks to its orange trail in the background which highlights the pretty yellow color of the perfume, “Terre d'Hermès” once again demonstrates that elegance hardly needs frills.
As for this beautiful woody fragrance, it offers fresh and sparkling scents of citrus fruits and fine spices of pink peppercorns, surrounded by a hint of minerality thanks to the flint, from the start in the top notes. At the heart, notes of geranium, hedione and black pepper diffuse their spicy and delicate scents of which Ellena is certainly one of the greatest specialists. Then the vetiver, exploited under its grapefruit facet in the perfume, benzoin and cedar will come to carry our senses towards exotic and spicy woods while offering the freshness of their scents.
"Terre d'Hermès" offers a sober and elegant fragrance to accomplished and assertive men, in harmony with their nature and Nature. Since 2006, “Terre d'Hermès” has been pleasing almost instantaneously to both men and women who choose them, an aesthetic and sober campaign always brought up to date makes it possible to maintain this immediate public appeal.