Spicebomb Extreme, an ultra explosive spice concentrate
Conceived in 2009, this juice is a symbol of conviction and self-confidence which immediately appealed to men and which currently ranks as the brand's best-seller. On the occasion of its 10th anniversary, Diesel has decided to develop a brand new version, in collaboration with one of the most popular sportsmen on the planet: Neymar, famous striker of PSG. Not content with simply being a muse, the young man also actively participated in the creation of this essence. Focus on Spirit of The Brave!
Spirit of The Brave, a scent of determination
Spirit of The Brave is a fragrance that further amplifies the message delivered by its predecessors. It portrays us the portrait of a determined and accomplished man, having the courage enough to accomplish great things in his life. For Neymar, who took part in important decisions concerning this perfume, this juice “had to be daring, in connection with what he likes. I wanted a scent that tells my own story, he says, and demonstrates what the word courage means to me. ". Of course, this association with the former FC Barcelona winger is also a good marketing operation for Diesel, which ensures with him, and his 250 million followers, world renown, especially among millennials.
The lively and energizing scent of Spirit of The Brave
Spirit of The Brave is a perfume that seems designed for athletes. It gives them a lively and fiery energy, able to multiply tenfold the power of a man with a simple breath. At the same time, Spirit of The Brave is also a very green fragrance, the heart of which is inspired by a Brazilian forest, Neymar's native land. At first, Diesel's Spirit of The Brave is won over by the freshness of bergamot, a zesty and tangy citrus fruit. Galbanum, on the other hand, is greener and more resinous. It opens the way to a woody heart of cypress and fir. The resin of cistus labdanum then gives more character to this essence at its base, while the tonka bean softens it all.
Diesel's famous fist meets Neymar's lion
On the bottle side, again, the universe of Diesel has clearly crossed the path of the footballer. Indeed, Diesel's glass fist today is decorated with a lion's head, a tattoo proudly worn by Neymar on the top of his hand. Through this choice, the brand "wanted to retrace the life of Neymar by drawing inspiration from his tattoos," explains Guillaume de Lesquen. Her body is covered with drawings and mantras that remind her of her friends, her parents, her loves, her son. There is in the tattoo something which relates to the perfume, in this relation to the body, to sensuality, but also to the animality ”. Everything now comes in a black and gold duo.