Y Eau Fraîche: The new very refreshing fragrance from Yves Saint Laurent
To recall its ambition, the Yves Saint-Laurent house made a perfume named Y , in 2017. In 2021, this masculine Eau de Toilette reinvents itself and gives birth to Y Le Parfum.
Who is Y Le Parfum intended for?
As its name suggests, Y Le Parfum refers to the initial of the great fashion designer Yves Saint-Laurent. It is therefore a nod to its avant-garde spirit, its ambition and its exceptional know-how. Because he revolutionized the image of fashion, but also because he never shied away from any challenge, Yves Saint-Laurent is considered one of the most influential personalities of the last century. At the same time, by offering this Y to his perfume, Yves Saint-Laurent also echoes Generation Y, that is to say those of the men of tomorrow, building the future. Much more than a simple fragrance, Y Le Parfum is a manifesto of courage which encourages all men to surpass themselves and to always see further, to break free from traditions while respecting our heritage.
Y Le Parfum, an aromatic and powerful juice
To embody all this, Y Le Parfum uses the main fragrant notes of its predecessors. The result is a perfume as fiery as it is powerful, the liveliness of which emerges from the first notes. Y Le Parfum starts off with a fresh, zesty surge of grapefruit and aldehydes. This slight bitterness is quickly joined by the crunchy green apple, as well as the more peppery and soapy ginger. In passing, this amplifies the aromatic aspect of this composition. Its heart, meanwhile, relies on aromatic raw materials such as sage, lavender or geranium. Its floral elegance is then followed by a woody trail. It is at this moment that the darker side of Y Le Parfum appears, in a final cloud of cedar, patchouli and tonka bean.
The return of the iconic Y bottle by Yves Saint-Laurent
On the visual side, Y Le Parfum retains the silhouette of its predecessors. More concretely, it comes in a bottle forming a thick cube of glass, refined and very contemporary. A metal notch appears on its walls, while drawing a very original Y and bearing the name of the Yves Saint-Laurent house. The only difference: its blue color has completely disappeared in favor of a new opaque and satin black. Very masculine, it preserves a certain elegance, while accentuating the intensity of this visual. Finally, on screen, Y Le Parfum offers itself a muse of choice. He is embodied by the musician Lenny Kravitz, icon of seduction and success with global notoriety.