Kenzo's Jungle: Kenzo's Spicy Elephant ...
Thanks to the talents of Olivier Polge, it was done in 2008 with Kenzo Power and his imaginary tulip. To draw this odorless flower, Polge has created for Kenzo a very sensual woody-floral fragrance that caresses male skin like the skin of a beloved woman… Poetry, charm and enchantments are of course present for this Kenzo Power!
Kenzo Power or the imaginary tulip of the Kenzo man
For several years now, the Kenzo perfume house has been offering us perfumes and images of happiness and pure poetry, whether through original and unique scents or funny, imaginative or magical communication campaigns. The high point of poetry has certainly been reached by the splendid Flower countryside and its flowers growing out of concrete.
Considering that this handsome masculine Kenzo Power is the much hoped-for succession of Flower, the design of the video ad was of course eagerly awaited. Patrick Guedj, the director of Kenzo commercials for almost several years now, has created the Kenzo Power film with his aestheticism imbued with poetry. The muse of Kenzo Power, Andy Gillet, dreams and shivers in front of the beautiful white tulip that he holds with his fingertips. The pretty silhouette moving like the flower in the wind in the background leads us to make the beautiful comparison between the softness of the skin of the beloved woman and the soft touch of the petal of the tulip. The woman is a flower or is the flower a woman for the man of Kenzo Power?
Kenzo Power therefore draws us "The power of a flower." A wild, nervous and poetic tulip, penciled in black. »According to Kenzo for Kenzo Power.
Kenzo Power or the abstract florality of spicy, woody and sensual notes
The Kenzo Power bottle, all in curves and in metallic transparencies, is intended to be the glass representation of a sake bottle designed by Kenya Hara for Ma suichi Ichimura. “Mirror metal. Simple curves. Pure form ”are Kenzo's key words for the Kenzo Power bottle.
The top notes of Kenzo Power display a very original blend of tonic and tangy bergamot mixed with daring and panache with cardamom and coriander to offer a start of character. Then the labdanum offers itself with its animal power to an abstract flower, making us think of the iris or the rose powdering the wild force like a soft cloud. Finally, the amber force of tolu balm joins the woody force of cedar to create a woody trail of beautiful sensuality.
“An imaginary flower, woody amber. Created by Olivier Polge. An abstract florality, a sensation. »Tells us Kenzo for Kenzo Power. Obviously, this tulip flower is soft like velvet but also powerful like the wild beast to remind us of the strengths and weaknesses of a skin that seeks its prey, its alter-ego ...