Trésor in Love, a disarming Lancôme love story
In the 1940s, an unforgettable “Snowflake” collection followed, as well as magnificent creations, notably like the “Alhambra”. It was in 1976 that the Van Cleef & Arpels house launched into perfumery with “First”, a fragrance that has become legendary. In 1989, the brand presented “Tsar” or the embodiment of masculine elegance.
The Tsar perfume, a legacy of nobility
As the name suggests, "Tsar" carries with him a noble heritage. Like the Van Cleef & Arpels brand, “Tsar” is a fragrance evocative of a prestigious heritage. It is true that "Tsar" has a natural nobility, a nobility which implies respect. "Tsar" is representative of a true homage. A tribute to a rich period in the brand's creative history. In 1925, Van Cleef & Arpels received the grand prize at the International Exhibition of Decorative Arts. At the height of its fame, the brand was part of the artistic movement called "Art Deco". In 1925, it was also the time when the former princes of Russia arrived in exile in Paris. Their cultural influences greatly marked this time. Thus, it is in homage to this particular period that Van Cleef & Arpels decided to call their perfume “Tsar”. Halfway between complexity and classicism, “Tsar” is the embodiment of masculine elegance.
Tsar Van Cleef & Arpels, olfactory notes of aromatic Fougeres
This fragrance was created by Philippe Bousseton. "Tsar" takes off with aromatic and fresh notes thanks to notes of rosemary, bergamot and mugwort. The heart of “Tsar” evolves towards a more floral bouquet made up of jasmine and geranium. The base is then more sensual and subtle, because it is composed of amber, oak moss and vetiver. As for the bottle, it seems to have been carved from a piece of raw marble and is adorned with an intense green. Both matte and shiny, it is deep like an emerald gemstone. The case reinforces this echo of precious stones mixing shine and marbling.
“Tsar” is a tribute to a period of their life as a designer… At that time, Van Cleef & Arpels received the grand prize at the International Exhibition of Arts and Decoration. This period also corresponds to the Russian influence on Parisian creations. A special tribute to the brand's first male fragrance. An aromatic Fougere composition, a bottle resembling precious stones make “Tsar” an inimitable fragrance.