Jennifer Lawrence, the siren of Dior embodies the fragrance Joy Intense
In homage to the great perfume of Jean Patou, the house of Dior made an essence called Joy in 2018. Since then, this fragrance has symbolized the gaiety, charm and sensuality of women. This joyful fragrance brings a firework of emotions to all the women who wear it. Today, to make the pleasure last, Dior has decided to reveal a new variation called Joy Intense . Like any self-respecting olfactory outlet, this unique juice is accompanied by advertising. Jennifer Lawrence is the muse and offers us a refreshing dip in a high perched pool.
Jennifer Lawrence, face of Joy Intense
To embody the image of its perfume, Dior once again called on Jennifer Lawrence, the brand’s essential muse since 2012, and associated with the Joy perfume.since its release in 2018. It must be said that the actress is one of the most popular celebrities of the moment. Revealed thanks to her role of Mystique in the X-Men films, Jennifer Lawrence has a series of blockbusters: Happiness Therapy in 2012, American Bluff in 2013, Mother! in 2017 or Red Sparrow in 2018, Jennifer Lawrence is on all fronts. Fully blossomed, it only becomes more sparkling. “A single muse could embody this universal emotion so strong: Jennifer Lawrence,” says the house of Dior. Spontaneous, radiant, happy, moved and moving, this extraordinary actress, with explosive beauty, offers this unique trail the contours of a sensual and natural femininity ”.
Joy Intense, an advertisement put in images by Francis Lawrence
To make this television spot, Dior called on one of the most acclaimed directors of the stars: Francis Lawrence. Having no family link with the actress, he can however boast of having worked with the greatest such as Aerosmith, Alanis Morissette, Jennifer Lopez, Avril Lavigne, Lady GaGa, Britney Spears, Green Day, Shakira or Beyoncé. . Here, he chose to sublimate the Joy Intense perfume to the sound of the famous track “She’s A Rainbow”, by the rock group The Rolling Stones. From the album “Their Satanic Majesties Request” from 1967, this music is signed by Mick Jagger and Keith Richards. Undeniably, it gives here Joy Intense a more airy side, almost making us want to let ourselves be high, while tasting the delicious smell of this fragrance.
How about a dip at the top of a building?
In this ad, Jennifer Lawrence takes us to the top of a building. Dressed in a white haute couture dress, she indulges in a dip in a swimming pool and offers us a graceful and sensual choreography associated with a resplendent smile. The pretty blonde is having a good time until nightfall. The advertisement alternates between day shots and night scenes. The bottle of Joy Intense, meanwhile, appears several times, emphasizing its new compass rose engraved in its base, right on its glass.