Alien Musc Mystérieux, a perfume for women clearly playing the card of seduction
Hugo Boss has just announced the release of a new feminine juice for the month of February 2020. Its essence for women is called Alive. Incarnated on screen by four muses, this original juice is presented as a deliciously floral and fruity cocktail, as sparkling as it is invigorating!
Who is the new Hugo Boss woman?
If the previous Hugo Boss woman shone above all in her partner's eyes or when she was by his side, this time she is a much more free and emancipated creature than before. The one who wears the Alive perfume does not hesitate to be bold and strong. His indomitable character is immediately obvious. The Hugo Boss woman of 2020 is well aware of how lucky she is to be alive and intends to take advantage of it! Alive is the essence of straightforward femininity and is for all those who feel more fulfilled and happy than ever. Moreover, Hugo Boss encourages everyone to share their happiness via the hashtag #FeelALIVE. On the screen, there are even four muses who convey the brand's new message. Hugo Boss Alive is played by Emma Roberts, Laura Harrier, Bruna Marquezine and Chloé Bennet. Hugo Boss presents them as “four incredible women who embody a revolutionary fragrance: Boss Alive. Emma Roberts, Laura Harrier, Bruna Marquezine and Chloé Bennet have been chosen by Boss Parfums to star in an inspiring new campaign, representing the modern and multifaceted face of the Boss woman: carefree, confident and inspired ”.
Alive by Hugo Boss, a very fruity essence
Alive by Hugo Boss is revealed in a transparent glass case, highlighting all the beauty of a peach-colored juice, like a perfect echo of the warmth of female skin. On its front face, the word Alive is written in white writing. The whole is topped with a golden cap, a pledge of all the refinement of this new fragrance. On the recipe side, Hugo Boss called on the perfumer Annick Ménardo. It all starts with a fruity explosion based on blackcurrant, plum and apple. Madagascan vanilla reinforces the sweetness of this start, while cinnamon makes its top notes more spicy and incisive. Then, Alive blossoms into a magnetic and floral heart, illuminated with sambac jasmine and thyme. Little by little, all the charisma of the Hugo Boss woman is released at its base,