Azzaro pour Elle, the successful feminine fragrance from Azzaro
Of course, beautiful and charming Latin lovers will be ambassadors of "Azzaro for men" such as Enrique Iglesias. They will embody the masculine ideal and the modern image of a perfume that has become a great classic.
"Azzaro for men" or the exacerbated virility of the Latin lover
If the house Azzaro had already created a feminine fragrance in limited series in the 75s, Lois Azzaro was not attracted by this exercise for a male audience. He later declared that "If I had been listened to, we would never have released a perfume for men." Yet despite his lack of passion for the project, the couturier already clearly knew what he wanted: a real masculine fragrance with the sensual image of the Azzaro house and the Italian he is. According to Lois Azzaro, "Azzaro pour homme" was to be "The perfume for men who love women who love men".
To do this, he called on two great creators in perfumery Gérard Anthony de Firmenich and Martin Heiddenreich to create a charismatic scent composition and created around “Azzaro for men” a communication with the supercharged image of testosterones! The Male or the Man Azzaro is brilliant, handsome, seductive and attracts all the most beautiful women like a magnet.
During the various advertising or visual campaigns, the ambassadors of the perfume will have to release the torrid and sexy scents of the Italian macho while remaining modern. Because let's not forget that “One in three men wears, has worn or will wear Azzaro Pour Homme” according to its creator. In order to preserve the shocking and assertive image of its beginnings without dropping the fragrance into the rank of vintage perfumes, the Azzaro house will only cease to offer images of sensual charmers always in tune with the times. Enrique Iglesias in 2009 or Ian Somerhalder in 2014.
The birth of a mythical and sensual perfume: "Azzaro for men"
“Azzaro pour homme” is a legendary perfume, a great classic among classics which immediately seduces both for its spicy and warm scents and for its image of a torrid seducer. Of course, in order to include this beautiful ultra virile juice in the male heritage, the bottle was designed to be both aesthetic and practical while recalling a masculine element par excellence: the glass of Bourbon. Thus the faceted bottle and worked by games of sober transparencies but revealing with the delicacy of its smoked glass the beautiful amber color of the juice, recalls the luxury of the brand as well as the power of the fragrance.
The originality of "Azzaro pour homme" is obviously also in its composition between the aromatic freshness, the fragrant spices and the woody power almost chypre. In the top notes, we actually find original and relatively rare notes for the time of basil, star anise and fennel, tangy with lemon and innovative lavender reworked in an unprecedented way for the occasion. Then launched by invigorating heads, the heart notes bloom in the powers of patchouli, sandalwood and vetiver embellished with the delicacies of cardamom. Finally, the racy trail of this beautiful "woody aromatic Fougere" distinguished by the use of a wide range of natural raw materials, will mark its memory in a mixture of amber and very manly leather enhanced with slightly flowery white musks,
"Azzaro for men" thanks to its fragrance so particular and so assertive for the time has remained among the bestsellers of modern perfumery. The meticulous work of the scented composition where many raw materials are used (in total 320, half of which are natural), brings a breath of freshness and modernity to a male generation in search of seduction and very manly values.