Lacoste Booster: Like an energy drink-like fragrance
With the simplicity of relatively classic Fougere accords as its watchword, Lacoste succeeds this time because Lacoste Original will, finally, make known the prowess of the brand's favorite crocodile in perfumery. Sporty and chic, Lacoste Original remains one of the brand's great men's classics.
Lacoste Original: "All the Lacoste spirit in a bottle"
In 1968 Lacoste decided, after launching the fashion for cotton piqué polo shirts and skirts, to create perfumes with the collaboration of Jean Patou. Thus was born the Eau de Toilette Lacoste. However too far from the marketing target of the famous sporty and chic brand, the perfume will never meet its audience, it is a bitter commercial failure.
Slightly held back by this bad experience, the Lacoste house waited until 1984 to once again offer a perfume called Lacoste Original. This time there is no marketing innovation, no extravagance, no daring… Lacoste Original wants to be the perfume that corresponds to the man already adept of polo shirts and other clothing of the brand. Moreover, both the bottle and the visual are very imbued with the codes and values of the brand, which signs its campaign for Lacoste Original with a very clear slogan: "All the Lacoste spirit in a bottle". Customers will not be taken aback when they smell this new Lacoste perfume, a beautiful creation by Jean Kerléo!
Moreover, this Lacoste Original perfume is now so emblematic of the fashion house that it will be chosen to be reissued in 2008 to celebrate the 75 years of the green crocodile brand.
Lacoste Original or the reassuring Fougere, the safe bet for men's fragrances
In order to offer a scented composition that corresponds in every way to the color codes and outlines of the clothing collection, the Lacoste Original bottle is tinted with white and green while offering a very sporty and very masculine square opulence. We are of course also pleased to find the brand's logo placed in the foreground on the bottle.
Lacoste Original opens with aromatic notes of basil and lavender mixed with sparkling lemon to create an ultra tonic and dazzling start. Then the carnation and jasmine bring to the heart of Lacoste Original, a flowery “originality” which will be punctuated by some geranium notes to reinforce the tonic power. Finally, tree moss, vetiver and tonka bean offer magnificent woody powers, although the new version of 2008 had to rewrite the animalities of coumarin or oakmoss which are now prohibited.
“This Lacoste Eau de Toilette, fresh and invigorating, resolutely optimistic, will appeal to all men looking for a fragrance that is both sporty and elegant. »Lacoste for Lacoste Original. So Lacoste Original is a racy and elegant masculine fragrance without any particular flashy scents. Is this the reason for this success, which has not denied for decades?