Azzaro's new freshness
Her love affair with men around the world began with the creation of Azzaro pour Homme before continuing, in 1996, with the arrival of the iconic Chrome fragrance. Also, 10 years after the release of this first part, Azzaro decided to reinterpret it in a new version called Chrome Pure.
Chrome Pure, the embodiment of the new Azzaro generation
Since its launch, the Chrome fragrance has illustrated the authentic and natural relationships between generations of men. It evokes shared and forever unforgettable moments, like those of Loris Azzaro with his grandson. Indeed, the creator of the brand has always been anxious to integrate a social side in his fragrances. He put a bit of his personal history into it while passing on a message. It is therefore logical that the brand is aimed today at a new generation of men. More modern than before, this innovative juice still revolves around the theme of new freshness. It is simply aimed at a new audience as if to be transmitted once again from generation to generation. Everything about him is aerial. Moreover, its name "Chrome", comes from the Greek "Chroma" which means "color". Loris Azzaro wanted him to echo the color of the sea, the fresh air, purity, freshness… The Chrome collection has always given off a feeling of fullness and calm. Also, as its name suggests, this effect only seems to have increased with the creation of the new Chrome Pure.
The accentuation of the freshness of Azzaro
Chrome Pure is reminiscent of its predecessor. Moreover, this is noticeable even in its bottle. Chrome Pure is dressed in a square container and slightly curved on the side, offering a perfect grip. Its metallic blue color of yesteryear has given way to a white lacquer synonymous with purity. The whole is always surmounted by a silver-plated cabochon, synonymous for Azzaro with nobility and perfection. What's more, the set is topped with a chevron in the shape of a signet ring for a resolutely masculine look. Chrome Pure then takes us to new horizons, to more modernity. With him, contemporary life is lived with purity. It is like a walk in the great outdoors and sounds like a breeze of freedom and an ultra-fresh breath in everyday life. So although it is very contemporary, it seems more than ever to reconnect with the love of men for ultra airy juices such as the Eaux de Cologne of yesteryear. Under its current air, it is thus perceived as being a kind of homecoming.