The masculine scent of Courrèges: Courrèges Homme
Then, Courrèges revolutionized the feminine wardrobe by developing shorter jackets, more marked dresses at the waist, flat shoes, and above all, the miniskirt! Women have therefore remained at the heart of its activities throughout its existence. The men, for their part, were more withdrawn. However, since 2014, entrepreneur Frédéric Torloting has decided to breathe new life into Courrèges. He therefore focused more specifically on the brand's masculinity and this is how two new perfumes for men were born. Today, we invite you to discover the Courrèges Homme Sport version in more detail.
The history of men and Courrèges
The Courrèges house has always been characterized by its masculine fashion. However, she had already tried to orientate herself towards men, in the 70s. Indeed, André Courrèges made a first male collection, in 1973. Quickly, in 1977, this assortment of clothes was associated with a perfume named FH77. André Courrèges explained: “I had a precise idea: I wanted an eau de toilette to wear with joy, with an original, strong and very masculine scent, warm and enveloping. I called him FH 77, F for Formula, H for Man, and 77 for the year of his birth or twice 7, a number that brings good luck ”. However, he quickly refocused on femininity and the Courrèges men's collections ended up disappearing. At the same time, the Courrèges brand has always been associated with many sporting events. In particular, she had to create the official clothing for the Olympic Games in Munich in 1972. Today, her whole story seems to resurface through this perfume. Indeed, since 2014, Courrèges has been giving pride of place to its men's sector, in particular thanks to the entrepreneur Frédéric Torloting. “We wanted to broaden our spectrum while respecting the visual heritage of the brand,” he says. Likewise, in addition to its clothing line, Courrèges now offers us two new fragrances, including Courrèges Homme Sport. entrepreneur Frédéric Torloting. “We wanted to broaden our spectrum while respecting the visual heritage of the brand,” he says. Likewise, in addition to its clothing line, Courrèges now offers us two new fragrances, including Courrèges Homme Sport. entrepreneur Frédéric Torloting. “We wanted to broaden our spectrum while respecting the visual heritage of the brand,” he says. Likewise, in addition to its clothing line, Courrèges now offers us two new fragrances, including Courrèges Homme Sport.
The new men's fragrance Courrèges Homme Sport
Courrèges Homme Sport is revealed in an imposing, refined and masculine bottle. Its bottle forms a square of thick glass, still allowing light to pass through. Thus, despite its harmony, this container is all in opposition. Its transparency gives it a very fragile and serene side. However, the thickness of its glass and its imposing stature portend a very assertive masculinity. Its name is displayed on one of its sides, in gray capital letters. Courrèges Homme Sport thus adopts a particularly urban and modern look. Its scent is like its visual. It is also very contrasted and plays on a blend of freshness and sensuality. Thus, Courrèges Homme Sport begins with an energizing breath of mint. His heart, meanwhile, evolves towards a more powdery and vegetal elegance of violet. Finally, it ends with a wake animated musk seducers.