L'Homme Idéal L'Intense, a variation of the Guerlain perfume
Little by little, Lacoste then widened its sector of activity, until it reached the world of perfumery. Here again, in each of the brand's perfumes, sport is omnipresent. There are many nods to the brand's polo shirt. However, it is precisely this mixture of the dynamism of life, elegance and timelessness that guided the brand's latest olfactory creation. Focus on L'Homme Lacoste Timeless, 2019 fragrance from Lacoste.
L'Homme Lacoste Timeless, a perfume guided by a previous advertisement
Before being a perfume, Lacoste Timeless is above all the name of Lacoste's last advertising campaign, which caused a stir, both for the message it conveys and for its image and the quality of its script. This one-and-a-half-minute film presents a couple evolving through the ages, whose man wore a Lacoste polo shirt: a timeless piece capable of crossing all decades without ever taking a wrinkle. The Lacoste Timeless advertisement begins on the platform of a station, with an exchange of glances. Time then suspends its flight and love at first sight is immediate. However, the young woman gets on the train and the young man sets off in pursuit. According to trends, both evolve, until they meet for a fiery exchange on the platform of a station in our time.
L'Homme Lacoste Timeless, a fragrance of timeless charismatic elegance
Like this campaign, L'Homme Lacoste Timeless is a compendium of emotion, a fiery fragrance inspired by a suspended moment. L'Homme Lacoste Timeless is "the charismatic expression of masculine elegance". On the scent side, it relies on many contrasts. Fresh and spicy at first, it warms up until it gains a more woody base. First, L'Homme Lacoste Timeless combines the freshness of cardamom with that of bergamot. Green and fruity notes of rhubarb complete this airy and incisive start. Ginger and black pepper complete the whole and give it a more spicy and warm breath. Vanilla gives more sweetness to its recipe. Little by little, the masculinity of L'Homme Lacoste Timeless asserts itself in a woody accord of cedar,
L'Homme Lacoste Timeless is presented to us in a rectangular and refined bottle. Its timeless style is both robust and refined. The orange color of the previous L'Homme Lacoste has completely disappeared in favor of a more or less sustained charcoal gray. The Lacoste crocodile, meanwhile, is present on its front face.