1 Million: Chic, luxury and impertinence for an original fragrance
The shocking chic concept is the envy of people, the Paco Rabanne house is accused of using too much “bling-bling” or even being misogynist, yet all this is only lightness and second degree, it suffices to smell the fragrance!
1 Million or the concept of the "beautiful, rich and famous" taken to its extremes
In order to succeed the beautiful “Black XS” very rock, it was necessary to create at the same time an extraordinary male perfume and an olfactory and visual story which would correspond scents for scents to the fragrance. One of the Paco Rabanne noses at the initiative of “1 million”, Christophe Raynaud, says that “The Paco Rabanne brand, after ups and downs, restarted with Black XS, something special had to be manufactured. One Million is a juice with a sense of humor […] ”.1 Thus“ One Million ”, released in 2008, will surf with delight and insolence on a totally“ bling-bling ”and deliberately exaggerated male image of the“ rich and handsome kid. popular ".
The visuals used as the advertising spots of course recall the gold ingot of the bottle, not to mention the precious metal that has always inspired Paco Rabanne haute-couture. As for the hero of the advertisements, he must of course be pretentious and delightfully handsome, hence the choices of models such as Sean O'Pry in one of the last campaigns.
However, “One Million” hardly needs muse, it is rather the intentionally insolent attitude or the famous magic snap of fingers which are in the foreground. The “1 Million” man wants everything and possesses everything thanks to his precious perfume! This does not prevent it from being funny and above all from making an impression thanks to a "communication facilitator", the snap of the fingers, which plays with male fantasies and a deliberately sulphurous image of an outrageously rich man .
The perfume that was worth “One Million” dollars!
From visuals to bottles, everything is image and the whole “gold” and “luxury” concept works wonderfully. Thus the bottle, like a gold ingot, is stamped with a "Far West" typography reminiscent of the famous conquests of gold. Yet the fragrance is intended to be much more original and brilliant than luxurious, but perhaps the secret of masculine richness is locked in this contrast?
“One Million” captures the curious nose of juicy and Gourmand mandarin and grapefruit top notes to pair with powerful and delicately spiced aromatics of peppermint and lavender. Then the heart notes will open up to more powerful scents such as cinnamon, to offer the unexpected thanks to the very sweet apple and the rose absolute finally changing from the classic and very (or even too much?) Accord. used geranium. Finally, the strong base notes create the wake of a virile man with an open mind who uses notes of patchouli, white wood and vetiver associated with velvety leathery notes to leave an indelible imprint behind him.
In 2008, “One Million” signed with audacity and ardor the great comeback of Paco Rabanne in the best-sellers of fine perfumery. Moreover, the latter will speak of "One Million" by describing it as "a strange perfume with good vibrations", a strangeness linked to new codes which will certainly be one of the main recipes of his phenomenal success. "One Million" shakes up the too smooth and too clean universe of masculine fougères perfumes to offer them a blooming, funny and insolent virility, while remaining a symbol of elegance.