The story of Luna Rossa de Prada
In order to remind the whole world of the splendor of her house as her dominant role in society, Madame Rochas had a perfume created in her name, as a declaration of independence. Madame Rochas, symbol of the independent woman of the 1960s, will propel the Rochas house among the essentials of perfumery.
Madame Rochas is a woman-muse but also an independent woman like Hélène Rochas
Besides the fact that she was the muse who inspired the magnificent Woman released in 1944, Hélène Rochas (her real first name Nelly) was a woman who never remained in the shadow of her famous husband Marcel Rochas. Moreover, in 1950, her husband entrusted her with the direction of the haute-couture creation of the big house. Although in 1953 Rochas decided to create only perfumes, Hélène gradually took on her role as a woman of power until obtaining the post of CEO of Rochas upon the death of her beloved husband.
If this role might seem relatively natural today, in 1960 Hélène Rochas "Madame Rochas" is the only female company manager in France. A challenge worthy of this great lady who wanted to sign with Madame Rochas, a perfume of her indelible imprint. Madame Rochas composed by Guy Robert will therefore be in the image of this independent woman, both graceful while being an indispensable presence and above all unavoidable.
“I wanted to offer a bit of myself. My perfume had to perpetuate the elegance according to Rochas while reflecting the image of the independent woman that I had become. »Hélène Rochas for Madame Rochas.
Just like Woman in her time, Madame Rochas embodies a new femininity, a strong spirit of independence and a temperament of character. A great fragrance of charm and strength which was a resounding success for the Rochas house.
The flowery and amber femininity of Madame Rochas
Madame Rochas' pretty eight-sided bottle is inspired by 18th century salt flasks, a tribute by Madame Rochas to one of the precious gifts her husband gave her. The golden cabochon, of great modernity, highlights this beautiful bottle by bringing it a refined elegance. As for the label, he would whisper to himself that it was Madame Rochas herself who wrote the name.
Madame Rochas opens with a fresh breeze of bergamot and lemon propelled by the powerful luminosity of the neroli flower. A touch of aldehydes reinforces these luminous freshness. At the heart, the white flowers play their sweet symphony, coloring with notes of jasmine, rose, ylang-ylang, lily of the valley and tuberose. The strength of this fragrant grande dame will show itself under deep and sensual wakes of sandalwood, vetiver and cedar, all powdered with a few precious notes of iris.
“Created in 1960 Madame Rochas is the olfactory mirror of Hélène Rochas, symbol of a generation of freed women and masters of their destiny. A very modern aldehyde floral that celebrates a certain idea of ​​women: elegant, radiant and independent at the same time. »Rochas for Madame Rochas.