The history and philosophy of Diptyque
However, it was a great success straight away! However, many were the perfumers who refused to work on his new perfume… And for good reason: Thierry Mugler wanted to create a new olfactory current! Angel was the first sweet fragrance in the history of women's perfumery. Since then, its success has not been denied and it still remains one of the best-selling juices in the world. As such, it reinvents itself regularly. Today, its 2011 Eau de Toilette edition is replaced in a more modern version. Focus on Angel Eau de Toilette 2019.
Angel Eau de Toilette, a new breeze of freshness is blowing at Thierry Mugler
Angel Eau de Toilette retains the DNA of its predecessors, while offering itself a new freshness and an intoxicating breath of vivacity. With Angel Eau de Toilette, “the idea is to provide a new vision of Angel femininity, a dazzling femininity that touches all women today, women who dare to lead a life guided by confidence, intensity. and sensuality ”. Perfect for the summer season, Angel Eau de Toilette preserves the gluttony of the previous Angel while being less opulent. It therefore first extends to an alliance of mandarin and peony. The praline, emblematic ingredient of the Angel collection, appears once again in its heart, while being accompanied by red fruits and apple. Little by little, Angel Eau de Toilette warms up with patchouli and blond wood. The cedar completes the structure and further amplifies its tenacity. Orchestrated by perfumer Louise Turner, this new Eau de Toilette is both glamorous and powerful, while inviting each woman to live according to her dreams of adventure.
The new image of Angel Eau de Toilette
On the screen, it is not a muse but rather three women who lend their image to this new perfume. To establish the marketing of this new fragrance, Thierry Mugler has surrounded himself with the duo Warren du Preez and Nick Thointon Jones. However, the two Britons are among the most influential personalities in the audiovisual world. Here, they have chosen to capitalize on the power of social networks to promote Angel Eau de Toilette. Thus, this composition is associated with three influencers of English, French and American origin, namely Alexandra Dieck, Alexandra Guerain and Hannah Crosskey.
On the bottle side, Thierry Mugler's iconic star is still present. Here, it has been reworked by Christophe de Lataillade, Creative Director Mugler Studio, and also responsible for the design of Thierry Mugler's bottles. The asymmetrical and geometric design of Angel's original bottle has been retained. On the other hand, this container has been repositioned vertically, producing a more sophisticated, slender and elegant effect. Likewise, its completely bluish color is enriched this time by a pale pink in its heart, more tender and feminine.