The evolution of Habanita perfume through the ages
"Habit Rouge" or the passionate story between Man and Horse
In 1965, the fragrance trend was rather smooth and sorely lacking in stylistic roughness and depth. “Habit Rouge” by Guerlain will then offer an unprecedented universe around the relationship both sober and complex between Man and Animal, between Man and Nature, without forgetting that the Guerlain man imperceptibly remains a elegant gentleman.
“Habit Rouge embodies a dandy man capable of all daring who combines sophistication and refinement. He leads his life with ardor and is distinguished by a trail of extreme sensuality. »Guerlain. Thus all visuals and advertising campaigns around “Habit Rouge” will be designed around the carnal harmony between the rider and his horse, a great passion for Jean-Paul Guerlain, the creator of this oriental and powerful fragrance.
Inspired by a morning horseback ride in the Rambouillet forest, Guerlain will then offer a voluptuous and spicy “Habit Rouge”, deliciously modern while being totally in keeping with the traditional and historical values of its house. However, whatever the variations of "Habit Rouge" or the eras, the link between man and animal will always be represented in its finest form, even in the last campaign of 2010 to dress it in an elegant. costume rather than the traditional red dress of a distinguished rider until now logically used for “Habit Rouge”.
"Shalimar" and "Habit Rouge" the two precursors of the oriental fragrance
Between modernity and traditions, Guerlain has never chosen and each of the wonderful house's fragrances strives to be the delicate link between Guerlain's historical past and the necessary avant-garde scent notes brought by the great creators of perfumery. .
Thus Jean-Paul Guerlain will use to wear his “Habit Rouge” with sobriety, a refined and elegant bottle where the amber juice, the metallic cap and the red label will be the colorful and modern markers of clean and tastefully designed shapes. As for the fragrance of “Habit rouge”, it will also be marked by this striking contrast between the olfactory traditions of the Guerlinade and irresistible and powerful scents of leather and powdery, spicy, vanilla and rose-flowered sweets unheard of in men's perfumery.
In top notes, “Habit Rouge” will offer citrus and slightly bitter freshness of bitter orange and lime, married with delight to the power of lavender and the exotic and flowery originality of neroli. A floral touch at the top that will resonate with the deep heart of jasmine and rose, luxurious and precious raw materials rare in men's perfumery. Finally, the trail created around the famous Guerlinade touches of vanilla, patchouli and tonka bean will be overdosed in vanilla notes while being married to pretty woody notes of birch and cedar, to powerful animal notes of ambergris and labdanum. as well as delicate spices of cinnamon and cloves. An explosive final cocktail of precious materials sensually wrapped in a beautiful patchouli.
“Habit Rouge” is a sensual and carnal fragrance, an ode to racy and tender masculinity… “Modern in its geometry, rigorous in its forms, Habit Rouge is a timeless figure of French elegance. »Guerlain.