Higher: The Man of the New Millennium by Dior
Building on its success, the great perfume house proposed in 2003 a new version which is also gaining height to better take off: Higher Energy.
A fragrance like a new philosophy of life: Higher Energy
The strong concept of the Higher perfume line is precisely that there is no longer a concept! Or rather that simplicity and beauty do not need to be emphasized in an exaggerated way to exist ... to sell too ...
Thus, the first Higher campaign linked to the haute-couture collection, was based on timeless and elegant black and white images to better disseminate the ultramodern scented raw materials and always so rigorously chosen. While Higher Energy offers sparkling olfactory novelties, the advertising campaign has retained its refined charm.
Filmed in close-up, the young model RJ Rogenski poses with his shirt open to all winds, showing a close-up of his brand new feeling of freedom. No music, but on the contrary an aerial view on a cloudy sky which is enveloped in the power of large displacement engines. The strength of this man comes from Nature and his free spirit, that nothing nobody could stop him!
Clearly displayed, Higher Energy, like its predecessor, is displayed for Dior as "A young and urban fragrance for men open to new perspectives and horizons".
Higher Energy or a natural ultra-vitamin cocktail
If the bottle of Higher Energy plays with transparencies to reveal a bright lemon-yellow juice, the frank and clean masculine lines of the bottle with its square shoulders remain. Inspired by the most innovative urban concepts, Higher Energy once again demonstrates its sensational thirst for modernity.
The beautiful citrus has lost none of the legendary pep's of its elder brother and does not hesitate to play on the freshness of citrus fruits to better seduce men eager for tonicity. The top notes are necessarily the “energy” of this spicy grapefruit scent, which does not prevent the notes of Guinevere berries from bringing their spicy and finely scented sweetness to the citrus. The essence of black pepper strengthens the heart of the fragrance accompanied by the strong sensuality of incense. However, Higher Energy retains the melting and sweet pear note of its original juice, which offers an original and gourmet touch to this powerful fragrant set. Finally, the Higher Energy man will offer a deep woody and wild trail thanks to vetiver, so dear to Dior, delicately coated with white musks.
Like a New Man, the Higher Energy man draws his strength from himself and what he wears: his perfume of course! Far from being an inconsistent fop, the man as seen by Dior with this ultra modern and ultra refined perfume draws his vital energy from the elements that surround him. Thus his freedom is never hindered and his strength constantly renewed.