Hugo Man revisited once again with Hugo Reversed
Quickly he won the hearts of men. Today, to perpetuate its notoriety, Hugo Boss continues to reinterpret it and give it different faces. After Hugo Just Different from 2011 and Hugo Red from 2013, Hugo Extreme revealed a more fiery facet of the character of the Hugo Boss man. Hugo Iced from 2017, meanwhile, took on a more daring freshness. Today, the freshness has remained but the urban universe of Hugo has been amplified. Get ready to welcome the latest Hugo Urban of 2018.
Hugo Urban Journey, the scent of a man eager for freedom
Hugo Urban is a new perfume which nevertheless perfectly respects the philosophy of the very first Hugo of 1995. It is a sort of declaration of independence and is intended for all men wishing to live as they see fit. As its name suggests, Hugo Urban plunges us into today's urban jungle. It is aimed at all men in their diversity and simply brings them a breath of freshness inviting them to surpass themselves. Hugo Urban appears to be the ideal companion to meet the challenges of everyday life. Like the first Hugo, he has a motto that could not be clearer: “Don't imitate, innovate! ". Hugo Urban is the essence of an individual identity. Simply bearing the first name of the creator, it goes straight to the point and reduces the universe of the sign to the essential.
Hugo Urban, a breath of freshness takes hold of Hugo Boss
This liveliness and competitive spirit translate into a real burst of freshness. Hugo Urban sets off on a combination of citrus fruits and Himalayan flowers. Thus, it breaks the suffocating atmosphere of the city and seems to bring with it a new breath of vitality. Then, its heart becomes more aromatic. It contains black tea and thus affirms all the power of the Hugo Urban man. Finally, he explores a more masculine universe and strengthens his virility at its core. Hugo Urban ends with a scent of guaiac wood.
Gray concrete now inhabits the Hugo Urban Journey bottle
From then on, it only remained for Hugo Boss to make a bottle in accordance with this message and this philosophy. The silhouette of Hugo Urban remains essentially the same as that of its predecessors. Its bottle looks like a gourd, as if its ambition were to bring a source of life water right in the middle of the sometimes suffocating city. On the other hand, its former transparency has given way to a gray opacity. The Hugo Urban bottle is presented in a raw material similar to concrete. Moreover, this texture is also present on its cardboard packaging. Only the name of Hugo Urban contrasts with the visual harmony of the whole. It is displayed in a red color characteristic of all the ardor of the new man Hugo Boss.