Jacomo de Jacomo, an ultra masculine tribute
« J’adore » ne raconte pas « d’histoire », mais propose une image glamour, chic et luxueuse d’une femme intemporelle habillée par Dior. Le luxe est dans le flacon comme dans les matières premières et l’or, métal précieux adulé par Dior, entoure le précieux parfum comme le concept publicitaire. « J’adore » de Dior, bien plus qu’un parfum, habille les femmes d’une onde délicate, sensuelle et noble.
« J’adore » tout ce qui brille est Dior
Usually fine perfumery communication specialists create a perfume around a concept, an image that the fragrance wants to convey to its audience: woman-child, independent man ... For Dior and the release of "J'adore" in 1999 none of this will be used because the perfume is meant to represent the haute-couture label Dior, not a symbolic image or a muse. And Dior is THE haute-couture house specializing in working with precious materials, so the essence that will translate the deep values of the Dior house will be luxurious, shining with a thousand lights of gold, sophisticated and sensual.
“For great perfumes like J'Adore, it's the house that expresses itself” 1 affirms François Demachy, creator of Dior perfumery.
The commercial offers the same golden and luxurious universe where the first muse, Carmen Kass, filmed by Mondino takes her bath in pure and liquid gold. Subsequently replaced by Charlize Theron, gold remains, despite the beauty of the actress, the main character of the decor and the atmosphere. Yet the originality of the staging, which offers the sublime Charlize Theron undressing completely to wear only "I love", strikes the spirits and creates the event. “J'adore” is a perfume but also a strong image for the house of Dior, which develops the concept of luxury down to the smallest detail.
A legendary bottle for a precious floral fragrance
The essence of this magnificent and mythical “J'adore” perfume was created by Calice Baker around the love of the house of Dior. Christian Dior affirms, for example, that "after women, flowers are the most divine creations", it will therefore be necessary for the perfume to be composed of very beautiful floral surges while being modern and very feminine. And the fragrance of "J'adore" will keep all these promises!
Indeed the most remarkable in the mythical "J'adore" is the use of rare and very luxurious floral notes such as the crystallized orchid, the violet of France or the champaca flower, a pretty member of the magnolias family from Asia.
The fragrance opens with top notes of mandarin and then leaps with joy into a floral bath of intoxicating notes of roses, violets, ylang-ylangs, jasmine and champacas. This heart of precious flowers is also embellished with fruity notes of some sermon and plum. Finally, this magnificent bouquet will finish its deep trail towards scents of white musks, sandalwood and vanillin.
To offer this wonderful fruity floral fragrance, the bottle will appear like a precious amphora, surmounted by a gold necklace that will raise a drop of crystal. No need for a label, the precious bottle created by Hervé Van der Straeten is a work of art that is both refined and sophisticated.
“J'adore” wanted to be the olfactory spokesperson for the great values of the Dior house. In all respects, whether through the advertising campaigns, the packaging or the fragrance itself, “J'adore” constantly evokes Dior and its natural and graceful sophistication. Designed as a bouquet of flowers that the house offers to women so dear to Dior, the fragrance has never ceased to make their hearts beat faster.