J'Adore Infinissime, Dior endlessly reinvents the floral scent of its cult perfume
In 2007, Dior chose to release a beautiful and luxurious variation of its star essence by creating a fragrance dedicated solely to flower absolutes: “J'adore l'Absolu”. Presented now by the sublime and distinguished actress Charlize Theron, the fragrance offers what it has most beautiful: the Dior dream!
"J'adore L'Absolu" and the wonderful love story between Charlize Theron and "J'adore"
The magnificent story between Charlize Theron and “J'adore” began in 2004, the year in which she was chosen to modernize the Dior image now ruled by John Galliano, while embodying “wonderfully the spirit and energy of Dior. "In 2004, the first campaigns of the beautiful actress caused a sensation and inspired many other collaborations ...
In order to announce to the press the release of the new opus of "J'adore" "J'adore L'Absolu", Dior relies on the glamorous and sensual creativity of Jean-Baptiste Mondino to create a powerful communication with a precious essence. . A daring choice that turns out to be a master stroke as both the advertising and the visual will cause a sensation. Daring to have one of the most beautiful women in the world undressed dressed in Dior haute-couture in the rhythmic and flashy universe of a Haussmanian apartment, will prove to be a creation of marketing genius as it will remain in the legend.
As with the first campaigns, Dior offers its universe and the universe of its brand through the perfect Charlize Theron who marvelously carries the values of tradition and elegance of the Dior house. Undoubtedly "I adore the Absolute" could not have dreamed of a better embodiment of its sublime and powerfully flowery powers.
Bring together five magnificent flower absolutes to adore an exceptional perfume
Created by Calice Becker in 1999, the fragrance "J'adore l'Absolu" was dressed in its most raw materials to offer its lovers a precious and luxurious essence of flower absolutes that will sublimate the original perfume by making it greener and even more powerful. Yet apart from the delicate golden color of its juice, the precious bottle remains the same.
However, make no mistake, the magnificent bronze color of the fragrance “J'adore l'Absolu” hides some nice surprises! François Demachy actually wanted to rework the original fragrance around the 4 master pieces of its complex architecture: the absolutes of ylang-ylang flowers, Damascena rose, tobacco jasmine and tuberose.
Yet the top notes offer us a cocktail of green notes and floral notes that only let us glimpse the sublime heart that will reveal itself to us. And here it is finally! The roses are dynamic and charming, the jasmine bright and sensual, the tuberose and ylang ylang flowers are enveloping and powerfully seductive. Finally, the Gourmand and fruity depths associated with white musks and woody notes will create the perfect trail for this “J'adore” woman, magnified to the extreme by a totally addictive and above all ultra feminine “J'adore Absolu”.
“I adore the Absolute” wants to be the “deep, carnal and intense facet. »Of the magnificent« J'adore ». Carried by the grace and sensuality of its floral notes of flower absolutes as well as its sublime muse, "J'adore l'Absolu" has quickly conquered the hearts of women.