The sweet and feminine recipe of Kenzo World Intense
Kenzo World is a juice that clearly does not aim to go unnoticed. It alone reveals the turning point of the Kenzo house and releases a daring, dynamic and joyful breath in its path.
Advertising developed by Kenzo
If, in general, advertising for perfumes is always remarkably studied, it must be recognized that that of Kenzo has set the bar very high. This is the very first advertising campaign signed by the brand's new artistic directors, Carol Lim and Humberto Léon. This duo then called on the famous Oscar-winning director Spike Jonze and entrusted him with the heavy task of making a memorable mini film. However, the least we can say is that this one is totally crazy and absolutely electrifying! It features American actress and dancer Margaret Qualley. She seems to be firmly bored during a social dinner at the Dorothy Chandler Pavilion. So she slips away for a moment and suddenly launches into a frenzied trance on the original music of Sam Speigel & Ape Drums and Assassin named "Mutant Brain". The jerky rhythm of the latter allows him to let himself be carried by a choreography developed by Ryan Heffington, a choreographer famous for having produced several clips for the singer Sia and in particular that of the song Chandelier. Quickly forget the politically correct aspect of the perfumes of yesteryear. Kenzo World is the opposite of that and has a universe that belongs only to him.
The floral enchantment of Kenzo World
If Kenzo World displays such singularity, it is first of all because it is the very first fragrance by Carol Lim and Humberto Leon. The latter therefore displayed a real desire to distinguish themselves from the overly poetic world of Kenzo in the past. They have, through Kenzo World, transcribed their vision of fashion and even imagined a world in their image. Moreover, the Kenzo World bottle is shaped like an eye. So, it's a bit like he's inviting us to see the world from another perspective. It is a bold, surprising and colorful juice. This advocates creativity and freedom. It is based on a floral and amber scent. Kenzo World highlights in particular the beauty of peony sublimated by the fruity and tangy aspect of red fruits. Likewise, Egyptian jasmine is present and here delivers all the richness of its luminous flavor. Finally, Kenzo World ends with a base containing ambroxan, an ingredient that makes the woman who wears Kenzo World ever more sensual and almost comforting.