Guerlain's colorful gift package
"La Vie est Belle" wants to convey the image of happiness, joy of living, femininity that is both gentle and independent, like the magnificent Julia Roberts, the muse of perfume. From the radiant smile of the star, to the glamor of the bottle and the elegance of the fragrance, all the ingredients are there to offer "La Vie est Belle" to women who assume their femininity while being original. Perfume plays with the contrasts and dictates of perfumery without being totally opposed to Lancôme traditions.
La Vie est Belle: the olfactory and marketing concept around the bottle
Beyond the perfume and its bottle, the image conveyed by the fragrance is particularly expressed in the communication campaigns carried out when the perfume is released. For Lancôme and "La Vie est Belle", the 2012 release of the fragrance will be accompanied by an advertising spot led with distinction and charm by the magnificent Julia Roberts.
To give the film the means to make an impression and create a completely new image for perfume, Lancôme will not skimp on the means: a renowned director Tarsem Singh, an exceptional 35-day shoot at the Universal Studios in Los Angeles and a scenario as original as it is striking. Sparkling and sublime Julia Roberts faces a social evening represented, according to an allegory, gray with sadness and boredom. She breaks her chains and opens up to happiness and freedom by throwing us her fabulous smile that magnifies and captivates all eyes.
Floral and divinely feminine fragrances for a joyful fragrance!
"La Vie est Belle" wants to represent the woman of the 2000s: beautiful, seductive, glamorous but also original, deliciously regressive and above all totally independent. From this strong concept, three great creators in perfumery, Olivier Polge, Dominique Ropion and Anne Flipo, will work for 3 years to develop the complex composition of 63 raw materials of "La Vie est Belle".
The height of the result is up to the efforts of the creators who deliver us in the beautiful bottle of "Vie est Belle" an oriental with fruity and gourmet facets worthy of an elixir of beauty. The top notes of orange give way playfully to the fruity notes of blackcurrant and the pure and delicate surges of jasmine and orange blossom. Then this beautiful compound literally flies towards the fullness of Pallida iris notes of a beautiful nobility, hit with a hint of bitter almond, then mixed with intoxicating patchouli and gourmet notes of vanilla, praline and tonka bean.
As for the bottle that carries this precious perfume, it is in the image of the woman that Lancôme created for this delicious olfactory beverage: delicate, glamorous with curves and… smiling! Designed in 1949 for the Lancôme house by Georges Delhomme who was asked to imagine the aura of women, "the crystal smile" as its author likes to see a smile, did not find the perfume that would suit this bottle. Until “La Vie est Belle” which brought it to life by bringing it the precious juice it should have and the lively smile of the magnificent Julia Roberts who adorns all the perfume presentations.
"La Vie est Belle" is a perfume that wants to convey loud and clear the precious recipe for happiness. Whether it is through the smiles of the bottle or the muse that accompanies it or through its fragrance that is both precious, feminine and daring, "La Vie est Belle" is a magnificent perfume that is still appreciated by a large audience of conquered women. and independent!