Life is Beautiful, the light Eau de Parfum or how to take life in a light way
What is more, as if to perpetuate its reputation even more, Lancôme is constantly reinventing it. Even today, in 2019, he reveals a new facet of his personality. This time, it is called La Vie Est Belle en Rose and seems more than ever to emphasize cheerfulness and optimism. So, how about joining Lancôme to see life in pink?
La Vie Est Belle en Rose, an optimistic composition in a rosé setting
La Vie Est Belle en Rose by Lancôme is aimed at all women who want to see life from a new angle. His goal ? Bring more cheerfulness into your daily life and invite you to smile back to life! This fragrance is a call to lightness and cheerfulness. This perfume is designed for all sparkling women, wandering lightly in the heart of the city, and leaving a hint of optimism in their wake. La Vie Est Belle en Rose is much more than a new fragrance. It is the embodiment of a philosophy, like a desire to take full advantage of all the good things that surround us.
This desire for optimism materializes as soon as you see the bottle of this new perfume. La Vie Est Belle en Rose reappropriates the setting of its predecessors, while decorating it with original details. First of all, know that its bottle is a tribute to Lancôme's heritage. Designed in 1949 by Armand Petitjean and George Delhomme, it was immediately called “the crystal smile”. Spent several decades in the brand's archives, it is now inseparable from women's perfumery. On the occasion of the release of La Vie Est Belle en Rose, she is dressed in a new pink veil. A girly pink diagonal decorates its bottle and divides it into two parts. Its pearl gray organza ribbon of yesteryear has given way to a pink color that is more feminine and playful than ever. The result is a concentrate of good humor!
The new fruity and floral breath of La Vie Est Belle en Rose
On the scent side, the new La Vie Est Belle en Rose by Lancôme is more flowery and fruity than ever. It sets off on a tangy and gourmet cocktail of red fruits. As if directly plucked in the shade of an undergrowth, the latter takes us into a reassuring and refreshing story. The peony, for its part, occupies the heart of this composition. Renowned for its airy and tender scent, it evokes the sweetness of morning dew. It is then relayed by a smoother base of sandalwood. Other raw materials widely used by perfumers, sandalwood brings more tenacity to this perfume, while giving it a milky tenderness.