Mademoiselle reinvents herself in an Eau de Toilette
Barely a month later, he launched 5 fragrances with very evocative names "Conquest, kypre, Tender nights, Bocages and Tropics". He also presents his brand new brand at the Universal Exhibition in Brussels. The history of the perfume “Magie Noire” originates in the 1950s, when the fragrance was simply called “Magie”. Then in 1978, the brand decided to bring the perfume up to date by renaming it “Black Magic”.
Magie Noire, a name evocative of esotericism
The 1970s marked a turning point for the world of perfumery. The essences are richer and more heady. Lancôme then decides to adapt and revisit its "Magic" perfume by giving it a darker side. This name evocative of esotericism puts two essences in total opposition. The white and wise magic synonymous with purity contrasts with a more dark and mysterious magic. “Black Magic” is the most bewitching love potion imaginable. Women abandon themselves to it without being able to oppose it like a devastating passion, and men cannot resist it. With “Black Magic”, all the senses are bewitched in less time than it takes to be aware of it. Be careful, distrust!
Multifaceted Black Magic
It is a trio of perfumers who are at the origin of “Magie Noire”, namely Jean-Charles Niel, Gérard Goupy and Yves Tanguy. Both green and oriental, “Black Magic” is defined as the most oriental of Orientals. “Black Magic” begins with the freshness of bergamot. This is then joined by the blackcurrant bud and the galbanum which offers an important aspect of greenery. The heart is very elegant and feminine thanks to the presence of jasmine, Bulgarian rose, narcissus and ylang-ylang. The background could not be more sensual. First of all, the castoreum delivers an animal sensuality, what is more, it is associated with amber and sandalwood. When it was released, the bottle was signed Pierre Dinand and formed a still crumpled with waves, swept away by flames. This bottle was replaced in 2011 by a more massive and more geometric bottle, clean and devoid of any eccentricity. The latter was designed in 1960 by Georges Delhomme, artistic director of the brand.
Released in the 1950s, “Magie” gave way to “Magie Noire” in 1978. More bewitching, more mysterious than its predecessor, “Magie Noire” is an oriental essence with astonishing multifacets. A legendary Lancôme perfume, "Black Magic" has become a staple in perfumery.