Musk: The Orient according to Molinard
Very proud of its British origins, Burberry will not have an opportunity to highlight its country and its history. Despite having broadened its sector of activity to include perfumery, Burberry preserves this philosophy, and this is how the My Burberry perfume was born. Designed in 2014, it seems to have within itself all the heritage of this exceptional brand, while being inspired by one of the centerpieces of the brand's wardrobe: the trench coat.
When the Burberry trench coat gives birth to a perfume
The trench coat is one of Burberry's most famous coatings, thanks to which the brand has acquired its worldwide notoriety. Invented in 1912, by Thomas Burberry, it is a timeless classic that men and women are raving about! Renowned above all for its innovative fabric, it is waterproof while letting the skin breathe. It is also suitable for a casual or more dressy look. It is therefore this universality and this timeless signature that we find in the My Burberry perfume. “My Burberry is the epitome of our brand,” explains Christopher Bailey, his ultimate embodiment in terms of fragrance, design and attitude. A fragrance inspired by the iconic Burberry trench coat must be exceptional in every way ”. As this coat was born to face the humid climate of London, the My Burberry fragrance is inspired by a flowering garden in the rain. Sensual and refreshing, it is presented to us in a bottle that also includes several nods to the iconic trench coat.
My Burberry, a floral bouquet in a typical Burberry bottle
My Burberry is presented in a glass bottle dominated by the golden color. Timeless and refined, this color gives this juice the appearance of molten gold. On its collar, a gabardine ribbon is hand-tied. However, this is the fabric invented by Thomas Burberry in 1879. The hood of My Burberry, meanwhile, has finishes that evoke the signature buttons of the Burberry trench coat. Everything is there: before our eyes this bottle is metamorphosed into a whole new form of the cult Burberry jacket!
On the scent side, My Burberry owes its existence to one of the greatest perfumers of our time: Francis Kurkdjian. Here, he chose to work with a floral bouquet with a very contemporary signature. Initially, My Burberry relied on freshness. It combines Calabrian bergamot with a more floral and humid scent of sweet peas. His heart, on the other hand, spices up and warms. It contains geranium and freesia, for a floral and powdery mix. The quince brings a hint of fruity delicacies and sweetness. The roses further amplify the femininity of the whole. My Burberry ends with a darker and woody touch of patchouli for a dark, charismatic and tenacious look.