Musk the scent of Reminiscence
Very appreciated in the royal courts of Europe, it is said of the Cartier house that it is "the jeweler of Kings or the King of jewelers". The brand then diversified into other universes, particularly in watchmaking and perfumery. If the Cartier house registered its name in the field of perfumery in 1938, it was not until 1981 to discover its first perfume "Must".
Must, the enfant terrible of perfumery
In 1973, Cartier invented a lighter which he called “Must”. Great worldwide success, the Must lighter is the first item sold outside Cartier boutiques. It was in 1981 that “Must” was transformed into a perfume, the very first of the brand. By creating “Must”, an oriental juice, Cartier did not hesitate to shake up the codes of perfumery. The galbanum, a very green note, found in the top note brings a taste of anarchy. This is the first time that galbanum has been used in an oriental fragrance. Pineapple also created a surprise, because it is rarely used, and here it replaces bergamot, more classic for the time. With “Must”, Cartier is rejuvenating Orientals and is part of the lineage of famous Orientals, like the very mythical “Shalimar” by Guerlain.
Must, the sensuality of a great oriental
The oriental green "Must" has thus shaken up the codes of perfumery of the 80s. From the first notes, we can see an exacerbated sensuality, a femininity more than present. "Must" takes off on the energizing notes of galbanum. This is associated with other olfactory notes such as pineapple, and vanilla which brings its share of exoticism. The heart, meanwhile, looks like a huge bouquet of flowers between East and West, with rose, narcissus, neroli, jasmine. The base is very sensual, almost animal, thanks to the presence of musk, civet, sandalwood, tonka bean and amber. Sensuality and mystery surround this unique fragrance. As for the bottle, it is inspired by the famous lighter. Oval in structure, the case of Must is embellished with vertical tars and a golden frame. Another innovation, the bottle is refillable so that it can be stored like a precious jewel from the house of Cartier. In 2000, “Must” was adorned with a new, more modern bottle.
Cartier's first fragrance "Must" is considered the enfant terrible of perfumery. He upset and revolutionized the world of perfumes of the 80s, thanks in particular to the use of galbanum notes in an oriental perfume. Worthy of legendary and timeless perfumes, “Must” has joined the big names in oriental juices like Shalimar de Guerlain.