Nirmala: The oriental essence of a great classic
However, in addition to its clothing, the brand is also one of the emblematic figures of modern perfumery. It has been exactly 10 years since Chloé embarked on this adventure, making a very first fragrance bearing her name, in 2008. To celebrate this anniversary as it should be, Chloé naturally decided to make a new fragrance. Her latest perfume is called Nomade and will appear in February 2018.
Nomade, the Chloé perfume of a free woman
First of all, let's underline that this creation marks a turning point in Chloé's universe. Indeed, until now, the brand always embodied the image of a fragile and bubbly young woman, a bit shy and rather introverted. Very discreetly, its juices materialized most of the time by a fresh and floral breath, releasing a spring sensation, always elegant and discreet. This time, the Nomadic woman is much more daring. It breaks with the standards of Chloé and blows a real wind of freedom on the perfume department. With her, everything is a question of surpassing oneself and of adventure. Nomade intends to encourage you to push your own limits. This juice is intended for all those who are not cold in the eyes and who are eager for new sensations.
A poetic Nomade bottle with floral freshness just like Chloé
More concretely, this is characterized by a fragrance with a floral and chypre scent. Nomade was developed by perfumer Quentin Bisch. It begins with a sweet and fruity scent of Mirabel. Then, freesia takes over. This white flower releases here a scent close to that of jasmine, both airy but slightly peppery. Finally, Nomade gains in depth and ends with a breath of oak moss, more woody and slightly earthy. It is presented to us in a round bottle. Its transparent glass reveals a peach-colored color, reminiscent of a woman's skin. A pretty knot of fabric is elegantly tied at its collar. The whole is topped with a golden cabochon, a guarantee of refinement. The shape of this bottle is directly inspired by the Drew shoulder bag from the
Ariane Labed as Chloé's new emblematic figure
All that was missing was a face to embody this new fragrance. It is now done! Chloé has already announced her collaboration with French actress Ariane Labed. Open and curious by nature, it must be admitted that it fits perfectly with the image of this fragrance. Moreover, Simona Cattaneo, marketing director of Coty Luxury, does not shy away from her pleasure in collaborating with her: “With this perfume, we are exploring new territory and presenting a new facet of the personality of the Chloé woman. Spontaneity, openness to the world and freedom are the values ​​that guide her and Ariane is the perfect embodiment of this new woman, Chloé. We are extremely proud that she is our new ambassador. "