Rochas reinterprets its Mustache fragrance as an Eau de Parfum
For the record, it is inspired by the famous black Burberry trench coat while associating it with the effervescence of London. After being reinterpreted in a more intense and nocturnal form in 2017, it once again gives us a whole new face. Focus on Burberry's latest creation: Mr Burberry Indigo.
Mr Burberry Indigo offers a new aromatic freshness
Like its first version, Mr Burberry Indigo is the work of perfumer Francis Kurkdjian. Nevertheless, this one chose to transform in a considerable way the scent of this juice. He abandoned the sensual and urban smells of the first versions of Mr Burberry for a stroll by the sea. Mr Burberry Indigo is indeed a nod to the color of water. It offers us a maritime promenade and seems delicately rocked by the sea spray. Its composition brings together the freshness of citrus fruits and aromatic and woody flavors. The rendering is both invigorating and invigorating, loaded with dynamism and deceptively relaxed. Mr Burberry Indigo appears to be a particularly springtime fragrance. Its scent begins with a Mediterranean freshness of lemon and rosemary. Then, its English elegance resurfaces in a powdery violet accord. The freshness is always omnipresent thanks to a breath of mint. Finally, the virility of Mr Burberry Indigo takes over in a base of oakmoss still wrapped in amber.
Burberry's 100% British communication for its Indigo version
Mr Burberry Indigo is revealed in the emblematic bottle of this collection. It must be said that this container fits perfectly into the history of Burberry. It echoes in many ways the brand's iconic trench coat. Its cap is reminiscent of the buttons on this jacket. A gabardine knot is attached to its collar, reminiscent of the fabric designed by Thomas Burberry himself over a century ago. The whole is particularly elegant. The visual of Mr Burberry Indigo is in perfect harmony with his advertising campaign. To embody the image of this new juice, Burberry has set its sights on Josh Whitehouse. This English musician and comedian is a real rising star who never ceases to wreak havoc with his dark gaze and his body covered in tattoos. Here, he appears dressed in the brand's trench coat, giving us a glimpse of his bare skin. Josh Whitehouse was photographed by Alasdair McLellan, a famous English photographer, on the British sea shore. As you can see, the Burberry house has taken great care to preserve a perfect harmony between its bottle, its communication and the scent of its new juice. The result is a condensed freshness that is already among the most anticipated juices of the year 2018. A little more patience, Mr Burberry Indigo will be available in three formats from the middle of April. the Burberry house has taken great care to preserve a perfect harmony between its bottle, its communication and the scent of its new juice. The result is a condensed freshness that is already among the most anticipated juices of the year 2018. A little more patience, Mr Burberry Indigo will be available in three formats from the middle of April. the Burberry house has taken great care to preserve a perfect harmony between its bottle, its communication and the scent of its new juice. The result is a condensed freshness that is already among the most anticipated juices of the year 2018. A little more patience, Mr Burberry Indigo will be available in three formats from the middle of April.