Samsara: An oriental fragrance of eternity ...
Who better than Johnny Depp to embody the character of this open water conceived as an unconventional natural elixir? The house famous for beauty and the original character of its muses therefore offers a strong image to present a pure and powerful fragrance.
Johnny Depp the pirate and "Sauvage" by Dior, a sensual and animal cocktail
“To create Sauvage, I started with people. A frank and obvious masculinity. Like the image of a man out of fashion, out of time. »1 affirms François Demachy, Dior Perfumer-Creator. And a single sentence, the perfumer, sums up the whole innovative concept of the fragrance. The advertising spot as well as the image of the man who would embody “Sauvage” had to be well chosen… Convincing the fabulous and intrepid Johnny Depp to become the muse of “Sauvage” was therefore obvious. Johnny Depp embodies by his original personality, the free modern man while being sophisticated and sensual.
The spot, shot once again by Mondino, a regular at Dior, is presented as a road movie where the character played by Johnny Depp, tired of the dark city in which he "cries on his guitar", flees to the sunny deserts and the wild animals. “Sauvage” therefore represents the space and freedom found in pure and raw materials and emotions, without artifice.
"Sauvage" a perfume contrasted between luxury and sobriety
Like the man he represents, “Sauvage” is the delicate blend of sophistication and simplicity.
Its bottle is carefully designed, like all Dior bottles that are truly created to be works of art. The simplicity of the form is counterbalanced by the delicate nuances offered by the glass which is colored between night blue and black, colors very popular today. As for the fragrance, it is eager for grandiose and Mediterranean spaces and materials that are both luxurious and very natural.
The top notes offer a sky pure and void of any superficiality where the notes of Reggio di Calabria bergamot rub shoulders with the harshness and scents of Sichuan pepper and pink berries. Then Ambroxan, worthy heir to the famous ambergris, now bygone, plays with its aquatic, powerful and animal tones to offer fresh and sparkling citrus scents of elemi, powerfully woody and raw vetiver as well as sweet and aromatic pure lavender. The deep “Sauvage” trail of patchouli and Ambroxan persists and signs by offering a strong, natural, but also elegant and timeless composition.
“Sauvage” by Dior, plays on the contrasts and oppositions of today's man to create a fragrance for its destination that sticks to his skin, which surprises him without unsettling him and which surprises as much as it reassures. The Dior man is “Wild” that's for sure, but a domesticated and elegant savage that's for sure!