YSL innovates with its Click & Go Black Opium fragrance
Yves Saint Laurent knew how to invent the modern woman, by reinterpreting the classics of men's clothing. Her first perfume "Rive Gauche", released in 1971, is a real incitement to feminine freedom. Yves Saint Laurent is a provocateur and causes a scandal on several occasions, during his perfume “Collection 40”, but also when he poses naked for the publicity of this one… In 2015, YSL presents “Black Opium, Eau de toilet ”, a component from the“ Black Opium ”saga.
Black Opium or the revisiting of a legend
It was in 2014 that Yves Saint Laurent imagined “Black Opium”. Barely 6 months after its release, “Black Opium” was already in the “Top 10” of the best-selling perfumes in the world… In fact, “Black Opium” is the perfume of a revisited legend.. In 1977, when YSL unveiled "Opium", the fragrance was as much adored as it was criticized. "Black Opium" wants to be more rock and especially more sensual than its elder. Vibrant with sensuality, "Black Opium" blows like a wind of modernity and charisma on the women of the 2000s. Building on this success, the brand offers us a year later, "Black Opium, Eau de toilette". If the latter always flirts with the forbidden, the Eau de toilette is nevertheless lighter, more aerial. As addictive as a sip of caffeine and as luminous as a beautiful bouquet of white flowers, "Black Opium, Eau de Toilette" shakes up the codes of seduction… For our greatest pleasure!
The sparkling "coffee-floral" notes of Black Opium
It took no less than 4 talented perfumers to create a unique fragrance, namely Olivier Cresp, Nathalie Lorson, Marie Salamagne and Honorine Blanc. They decided to imagine a fragrance that plays between an extreme intensity resulting from the meeting between darkness and soft luminescence. “Black Opium, Eau de Toilette” is defined as a gourmet oriental of a new generation, thus marking a break with traditional perfumery. "Black Opium" takes off on ultra fruity notes with pear, green mandarin and blackcurrant buds. The heart evolves towards the key ingredient, coffee, associated with floral notes, orange blossom, but also an infusion of jasmine tea. The background will be very sensual. Always full of coffee, it is also composed of white musks and white wood. As for the bottle, it remains very feminine since it uses the codes of its elder. Eminently sensual, the bottle is dressed in lacquered black, and electrified with sparkling sequins. The center of the bottle is tinted for the occasion of a soft pink. It is still the London model, and no less iconic of rock fashion, Edie Campbell, who represents the revolutionary character of "Black Opium".
“Black Opium, Eau de Toilette” follows on from the immense success of Eau de Parfum. The latter is a real upheaval in the world of traditional perfumery. Powerful, sensual and totally addict, "Black Opium, Eau de Toilette" will intoxicate you with a very special magic.