The daring advertisement of the new British perfume My Burberry Black
Burberry is a brand that particularly likes to be noticed in terms of advertising campaign. What is more, it must be recognized that the brand has mastered its subject wonderfully and that it is ready to do anything to not go unnoticed. In this case, she does not hesitate to use the latest technologies in order to make people talk about her latest creations. However, on the occasion of the release of My Burberry Black, the emphasis has been placed on a whole other area and femininity seems to be at the heart of the concerns this time. This new juice very evocative of the emblematic trench coat of the Burberry house has a new muse and plunges us into an absolutely carnal universe, bordering on eroticism. Welcome to the heart of the most sensual saga signed Burberry!
The new face of Burberry
On August 23, 2016, the advertising campaign for My Burberry Black officially started. Also, what was our surprise not to have the usual Kate Moss and Cara Delevingue on the bill. Indeed, we were used to this charming duo embodying the entire range of Burberry fragrances. Also, they have now given way to the young English actress Lily James. She recently rose to prominence in her role as Cinderella and said: “I am delighted to officially join the Burberry family. I am so proud to be British it means a lot to me. “
Indeed, it must be recognized that no brand on the planet embodies English elegance better than the famous Burberry brand . The actress also added, “Shooting my first campaign was really special – I don’t want to give too much away but I had a lot of fun showing a different side of myself…” Also, so many were asked what was hiding below, here we are now fixed. In addition, the beautiful actress seems to have abandoned her wise and angelic side to appear more femme fatale than ever.
The seductive campaign of My Burberry Black
If the My Burberry Black perfume was created by Christopher Bailey, in collaboration with the perfumer Francis Kurkdjian, its advertising campaign, meanwhile, is signed by the talented Mario Testino. This 40-second spot first reveals a portrait of Lily James showing up transparently through a glass strewn with drops of water. Then, the beautiful dashes into the darkness, in the rain, sheltered under an umbrella, perched on high heels and simply dressed in a black Burberry trench coat.
Elle décide alors de sortir son flacon de My Burberry Black et s’en asperge tout en déliant sa belle chevelure ondulée. Elle se lance ensuite dans un strip-tease endiablé, laissant tomber son trench sur le creux de ses reins. Enfin, la campagne s’achève par la vision de Lily James, le corps totalement dénudé et dissimulant sa poitrine à l’aide de ses bras, adossée à un flacon démesuré de My Burberry Black.